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FDA and the role of e‐cigarettes in harm reduction

Neil L. Wilcox (Senior Vice President and Chief Compliance Officer at Corporate Compliance, Lorillard Tobacco Company, Greensboro, North Carolina, USA)
Patricia I. Kovacevic (Director, Regulatory Affairs and Associate General Counsel at Regulatory Affairs, Lorillard Tobacco Company, Greensboro, North Carolina, USA)

Drugs and Alcohol Today

ISSN: 1745-9265

Article publication date: 7 June 2013

512

Abstract

Purpose

This article aims to provide an informed overview of the current policy and upcoming e‐cigarette legislation, and their impact on the potential for harm reduction in the tobacco products arena in the USA. The article argues in favor of reasonable regulatory options supportive of harm reduction, and which take into consideration the realities of the emerging US e‐cigarette market.

Design/methodology/approach

The authors consider the recent refocus on harm reduction potential in the e‐cigarettes, which are growing in popularity but will be soon subject to potentially very restrictive regulation. This article provides an overview of selected, relevant provisions of the US tobacco product regulatory framework as it may soon apply to e‐cigarettes, not only for the benefit of the tobacco harm reduction debate, but also to global stakeholders, as well.

Findings

FDA needs strong leadership to avoid current political pressures to label all tobacco products as equally dangerous, vilify nicotine and deny a reasonable approach to harm reduction that promotes the benefits of reduced risk as a legitimate approach to better health. Admittedly, more research is needed before a final assessment can be made on the population‐level health benefits of e‐cigarettes.

Originality/value

This article provides an informed view of US e‐cigarette industry regulatory challenges by two industry regulatory experts, and an overview of possible e‐cigarette regulatory outcomes in the USA, in light of the US Food and Drug Administration announcement that such regulation is to be expected shortly.

Keywords

Citation

Wilcox, N.L. and Kovacevic, P.I. (2013), "FDA and the role of e‐cigarettes in harm reduction", Drugs and Alcohol Today, Vol. 13 No. 2, pp. 79-85. https://doi.org/10.1108/DAT-03-2013-0012

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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