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Supply chain resilience during COVID-19 pandemic: role of market orientation, knowledge management orientation and innovative capability

Benjamin Tukamuhabwa (Department of Procurement and Supply Chain Management, Makerere University Business School, Kampala, Uganda)
Joel Makepu Ngobi (Department of Accounting and Finance, Makerere University Business School, Kampala, Uganda)
Henry Mutebi (Department of Procurement and Supply Chain Management, Makerere University Business School, Kampala, Uganda)
Ivan Tumukunde (Department of Management, Makerere University Business School, Kampala, Uganda)

Continuity & Resilience Review

ISSN: 2516-7502

Article publication date: 1 October 2024

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Abstract

Purpose

This paper explores the direct relationships between market orientation (MO), knowledge management orientation (KMO), innovative capability (IC) and supply chain resilience (SCRES). Moreover, the indirect effects of both MO and KMO on SCRES through IC are also examined.

Design/methodology/approach

A theoretical model developed from the extant literature was empirically validated through a cross-sectional survey of 195 manufacturing firms in Uganda during the COVID-19 pandemic. The data were analysed using partial least squares structural equation modelling (PLS-SEM).

Findings

The study found that there are positive and significant direct effects of MO and KMO on IC. KMO and IC have positive and significant effects on SCRES, while the positive relationship between MO and SCRES is non-significant. Furthermore, the results indicate that the effects of both MO and KMO on SCRES are partially mediated by IC.

Originality/value

Empirical evidence is provided on the antecedents of SCRES in a developing economy in the context of COVID-19. Moreover, a multidisciplinary model incorporating marketing, knowledge management and innovation literature to explain the SCRES phenomenon is validated. Further, the partial mediating role of IC is examined and confirmed.

Keywords

Acknowledgements

The authors acknowledge the Almighty God for the blessings and courage to conduct the study.

Funding: This research was partially funded by Makerere University Business School.

Citation

Tukamuhabwa, B., Makepu Ngobi, J., Mutebi, H. and Tumukunde, I. (2024), "Supply chain resilience during COVID-19 pandemic: role of market orientation, knowledge management orientation and innovative capability", Continuity & Resilience Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CRR-05-2024-0016

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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