Management approach for innovation success in unstable and stable environments: Opportunity-based approach vs administrative control approach
ISSN: 1059-5422
Article publication date: 10 January 2020
Issue publication date: 20 January 2020
Abstract
Purpose
This paper aims to examine the management approaches that play a key role for innovation success in a stable and unstable environment.
Design/methodology/approach
Tunisia and Japan were chosen as a research sites to assess the accuracy of management approach adopted in each environment. Japan, as a developed, stable and predictable market, involves a traditional/conventional management mode known as administrative control approach (ACA) for successful innovation. However, we argue that a developing country is characterized by its unstable environment and requires an opportunity-based approach (OBA) that lies in the firm’s openness to search and benefit from environmental opportunities.
Findings
The paper confirms that OBA improves product innovation success in an unstable environment, for innovation in a stable one.
Originality/value
The paper provides a comprehensive comparison between innovation driven management approaches towards stable and unstable environments through multi-group structural equation modeling.
Keywords
Acknowledgements
This research was supported anf unded by Osaka University. The authors are thankful to their peers at Osaka University and South Mediterranean Univerity for their comments on earlier versions of the manuscript.
Citation
Abidi, D. and Koichi, N. (2020), "Management approach for innovation success in unstable and stable environments: Opportunity-based approach vs administrative control approach", Competitiveness Review, Vol. 30 No. 1, pp. 22-40. https://doi.org/10.1108/CR-11-2019-0125
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited