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Behind a cup of coffee: international market structure and competitiveness

Tafarel Carvalho Gois (Escola de Negócios, Centro Universitário Uniprojeção, Brasilia, Distrito Federal, Brazil and Programa De Pós-Graduação Em Agronegócios, Universidade de Brasília, Brasília, Brazil)
Karim Marini Thomé (Department of Administration, University of Brasília, Brasilia, Brazil)
Jeremiás Máté Balogh (Department of Agribusiness, Corvinus University of Budapest, Budapest, Hungary)

Competitiveness Review

ISSN: 1059-5422

Article publication date: 28 June 2022

Issue publication date: 3 August 2023

638

Abstract

Purpose

This study aims to analyse the structure and the competitiveness of the international coffee market.

Design/methodology/approach

To describe the international market structure, this study uses Herfindahl–Hirschman index, net export index (NEI), and to measure export competitiveness revealed symmetric comparative advantage (RSCA). Finally, survival function analyses were developed using the Kaplan–Meier product-limit estimator to characterize the stability and duration of the competitiveness in the international coffee market.

Findings

The results reveal that the imports and exports market structure are unconcentrated. NEI shows that several countries are stable in their commercial characteristics (imports, exports and re-exports), nevertheless, NEI also revealed countries transitioning through the commercial characteristics, that the international coffee market structure presents dynamic commercial characteristics. The result for (RSCA shows that Uganda, Ethiopia, Honduras, Brazil, Colombia, Guatemala and Indonesia had the highest values and also resulted in better survival rates along with Italy, India, Mexico and Switzerland. The stability of RSCA indices is investigated by regression analysis, showing a tendency to increase expertise in coffee exports from 2015.

Originality/value

This study provides a comprehensive and recent analysis of the international coffee market structure and competitiveness, contributing to the analysis of the international market of the product.

Keywords

Citation

Gois, T.C., Thomé, K.M. and Balogh, J.M. (2023), "Behind a cup of coffee: international market structure and competitiveness", Competitiveness Review, Vol. 33 No. 5, pp. 993-1009. https://doi.org/10.1108/CR-10-2021-0141

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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