Market potential and determinants for eco-smart furniture attending consumers of the third age

Ioannis Papadopoulos (Department of Wood and Furniture Design and Technology, Technological and Educational Institute of Thessaly, Karditsa, Greece)
Marios Trigkas (Department of Forestry and Natural Environment, Aristotle University of Thessaloniki, Thessaloniki, Greece)
Glykeria Karagouni (Department of Wood and Furniture Design and Technology, Technological and Educational Institute of Thessaly, Karditsa, Greece)
Aikaterini Papadopoulou (Department of Business Administration, Athens University of Economics, Athens, Greece)
Vasiliki Moraiti (Department of Wood and Furniture Design and Technology, Technological and Educational Institute of Thessaly, Karditsa, Greece)
Aikaterini Tripolitsioti (Department of Wood and Furniture Design and Technology, Technological and Educational Institute of Thessaly, Karditsa, Greece)
Evanthia Platogianni (Department of Wood and Furniture Design and Technology, Technological and Educational Institute of Thessaly, Karditsa, Greece)

Competitiveness Review

ISSN: 1059-5422

Publication date: 17 October 2016

Abstract

Purpose

This paper aims to discuss some of the findings of an ongoing “Green & Smart Furniture” (GSF) research project. It actually focuses on third-age consumers’ behavior and interest in purchasing smart and eco-friendly wooden furniture, providing some critical implications for the successful design and production of GSF products in the framework of innovation and differentiation.

Design/methodology/approach

The methodology is based on empirical data gathered from consumer research across Greece. The target group for “smart and eco furniture”, under the context of the present research, has to do with the third age, following the claims of many researchers that market orientation is essential for innovation success.

Findings

The present research promotes the development of innovation for furniture manufacturing industries, opening a new pathway in confronting the difficulties and strong competition. Firms should redesign their strategy, focusing on differentiation by including innovative products in their portfolio with high added value.

Originality/value

The present research is a prototype for the Greek and European furniture market, one designed to answer certain relevant questions regarding the drivers of innovation for the specific sector and the specific target group.

Keywords

Citation

Papadopoulos, I., Trigkas, M., Karagouni, G., Papadopoulou, A., Moraiti, V., Tripolitsioti, A. and Platogianni, E. (2016), "Market potential and determinants for eco-smart furniture attending consumers of the third age", Competitiveness Review, Vol. 26 No. 5, pp. 559-574. https://doi.org/10.1108/CR-06-2015-0058

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.