The purpose of this paper is to develop material for classroom teaching in the subject area of general management with retail industry focus.
The approach is a case study approach with an emphasis on building relevant issues for class discussions and providing opportunities for students to analyse using additional resources from the library, company web site and news paper articles.
The case research enabled us to understand the challenges faced by organised retail companies in Indian subcontinent with reference to logistics and sourcing. Organised retail is an emerging industry in India and it provides an interesting analysis for growth and entrepreneurial ventures. The case research also provided important insights into growth of retail industry, extent of consolidation happening within the industry due to the unorganised retail industry players aligning themselves as out sourcing partners for major retailers, etc. To this extent, there is scope for further research in this area of research.
There are issues related to ethical practices in sourcing. This issue did not probe into this aspect of the retail industry.
This case is originally developed by conducting interviews with company officials and collecting information using qualitative approach. The details provided are true to the timeline given in the case – 2011 in Indian setting – Mumbai.
Krishnamoorthy, B., Mazumdar, S. and Mohanty, C. (2013), "Growth of Future Group logistics – Indian retail company", Competitiveness Review, Vol. 23 No. 4/5, pp. 330-342. https://doi.org/10.1108/CR-03-2013-0026Download as .RIS
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