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Does holistic cognition frame always promote business model design?

Yong Wu (School of Public Management, Northwest University, Xi’an, Shaanxi, People’s Republic of China)
Linqian Zhang (School of Management, Xi’an Jiaotong University, Xi’an, Shaanxi, China)
Zelong Wei (School of Management, Xi’an Jiaotong University, Xi’an, Shaanxi, China)
Mingjun Hou (School of Management, Xi’an Jiaotong University, Xi’an, Shaanxi, China)

Chinese Management Studies

ISSN: 1750-614X

Article publication date: 7 June 2019

Issue publication date: 9 December 2019

360

Abstract

Purpose

This paper aims to explore the effects of holistic cognition frame on novelty-centered business model design and efficiency-centered business model design. Moreover, the authors consider how these effects differ in new ventures vs established firms.

Design/methodology/approach

The authors use survey data to testify the hypotheses based on a database of 204 firms in China. Then, regression analysis is used to examine the relationship between holistic cognition frame and business model design. They also explore the contingency effects of new ventures and established firms on the relationships.

Findings

The authors find that the holistic cognition frame has a positive effect on efficiency-centered business model design, whereas it has an inverse U-shaped effect on novelty-centered business model design. Furthermore, they find that the effects of holistic cognition frame on efficiency-centered business model design and novelty-centered business model design are different in established firms and new ventures.

Originality/value

This work offers new insights into the effects of holistic cognition frame on business model design and provides useful suggestions for firms to promote business model design.

Keywords

Acknowledgements

This paper forms part of a special section “Chinese management and cross-cultural management”, guest edited by Zheng Fan, Tingting Lu and Peihua Fan.

This work is supported by the National Natural Science Foundation of China (71702146; 71572142), Ministry of Education of China (16YJC630142) and Educational Department of Shaanxi Province of China (15JK174). Social Science Foundation of Shaanxi Province of China (2018S17). They provide funds to support us for investigation. This paper could not have been written without the support of these funds.

Citation

Wu, Y., Zhang, L., Wei, Z. and Hou, M. (2019), "Does holistic cognition frame always promote business model design?", Chinese Management Studies, Vol. 13 No. 4, pp. 840-859. https://doi.org/10.1108/CMS-06-2018-0565

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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