TY  - JOUR
AB  - Purpose– Although business models that deliver sustainability are increasingly popular in the literature, few tools that assist in sustainable business modelling have been identified. This paper investigates how businesses might create balanced social, environmental and economic value through integrating sustainability more fully into the core of their business. A value mapping tool is developed to help firms create value propositions better suited for sustainability.Design/methodology/approach– In addition to a literature review, six sustainable companies were interviewed to understand their approaches to business modelling, using a case study approach. Building on the literature and practice, a tool was developed which was pilot tested through use in a workshop. The resulting improved tool and process was subsequently refined through use in 13 workshops.Findings– A novel value mapping tool was developed to support sustainable business modelling, which introduces three forms of value (value captured, missed/destroyed or wasted, and opportunity) and four major stakeholder groups (environment, society, customer, and network actors).Practical implications– This tool intends to support business modelling for sustainability by assisting firms in better understanding their overall value proposition, both positive and negative, for all relevant stakeholders in the value network.Originality/value– The tool adopts a multiple stakeholder view of value, a network rather than firm centric perspective, and introduces a novel way of conceptualising value that specifically introduces value destroyed or wasted/ missed, in addition to the current value proposition and new opportunities for value creation.
VL  - 13
IS  - 5
SN  - 1472-0701
DO  - 10.1108/CG-06-2013-0078
UR  - https://doi.org/10.1108/CG-06-2013-0078
AU  - Bocken Nancy
AU  - Short Samuel
AU  - Rana Padmakshi
AU  - Evans Steve
ED  - Gilbert Lenssen, Mollie Painter, Aileen Ionescu-Somers and Simon Pickard
PY  - 2013
Y1  - 2013/01/01
TI  - A value mapping tool for sustainable business modelling
T2  - Corporate Governance
PB  - Emerald Group Publishing Limited
SP  - 482
EP  - 497
Y2  - 2024/04/18
ER  -