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Navigating EtonHouse through crises: the paradoxical leadership of Ng Gim Choo

Jean Lee (China Europe International Business School, Shanghai, China)
Huirong Ju (China Europe International Business School, Shanghai, China)
Leah Tan (China Europe International Business School, Shanghai, China)

Publication date: 15 June 2021

Abstract

Study level/applicability

This case study can be used in graduate- and executive-level.

Subject Area

This case study can be used in entrepreneurship, leadership, crisis management, business succession, organizational behaviour and business expansion.

Case overview

In 2020, the EtonHouse International Education Group (EtonHouse) celebrated its 25th anniversary. Under the leadership of Ng Gim Choo, founder and managing director, EtonHouse has become a renowned education provider noted for its well-designed inquiry-based curriculum. Since its initial expansion in Singapore, the institution has spread across the world. Throughout its history, EtonHouse has faced many crises. However, employing paradoxical leadership, Ng Gim Choo has managed to accommodate conflicting demands and guide EtonHouse away from adversity. In early 2020, the coronavirus pandemic (COVID-19) posed an unprecedented challenge to EtonHouse. In addition to developing business strategies in response to COVID-19, Ng Gim Choo has been considering whether the time is ripe to hand over the reins to Ng Yi Xian, her son and EtonHouse successor.

Expected learning outcomes

By presenting the dilemma of business succession in crises, the case study facilitates in-depth discussion of several issues related to family business succession, succession planning and crisis management. Students will be able to explore the following issues: 1. The concept and implications of paradoxical leadership and its application in business decisions. 2. How to lead during crises. 3. The tension between succession plans and crisis management. 4. The characteristics and implications of woman entrepreneurship.

Subject code

CSS 3: Entrepreneurship.

Keywords

Citation

Lee, J., Ju, H. and Tan, L. (2021), "Navigating EtonHouse through crises: the paradoxical leadership of Ng Gim Choo", . https://doi.org/10.1108/CFW.2020.000003

Publisher

:

Emerald Publishing Limited

Copyright © 2021, China Europe International Business School

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