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Venturing into retail: SoGal and cherry blossom intimates

Supriya Munshaw (Carey Business School, Johns Hopkins University, Baltimore, Maryland, USA)
Christina Black (Carey Business School, Johns Hopkins University, Baltimore, Maryland, USA)

Publication date: 23 June 2021


Study level/applicability

Graduate or Undergraduate Entrepreneurship Majors

Subject area

Entrepreneurship/Venture Capital (VC) Investing

Case overview

The case highlights a women-founded venture capital firm that values investments in diverse entrepreneurs and an innovative retail business started by two minority entrepreneurs. Students will be asked whether the firm should invest in the venture and will also be asked to discuss models that may help transform the retail business into a VC-backed scalable technology business.

Expected learning outcomes

By the end of the discussion, students will be able to evaluate the feasibility and scalability of a new business venture; and evaluate the alignment between a venture capital company and a new venture.

Supplementary Materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email to request teaching notes.

Social Implications

This case highlights the lack of resources for women and minority entrepreneurs as well as the underrepresentation of minority women in the VC industry.

Subject code

CSS 3: Entrepreneurship



Munshaw, S. and Black, C. (2021), "Venturing into retail: SoGal and cherry blossom intimates", .



Emerald Publishing Limited

Copyright © 2021, Supriya Munshaw and Christina Black

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