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Do different national samples yield similar dimensions of national culture?

Michael Minkov (International University College, Sofia, Bulgaria)
Michael Harris Bond (Hong Kong Polytechnic University, Hong Kong, S.A.R. China)
Vesselin Blagoev (International University College, Sofia, Bulgaria)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 5 May 2015

Abstract

Purpose

Cross-national studies of employees’ values and beliefs have extracted dimensions of national culture from diverse samples of employees. The purpose of this paper is to find out if this sample diversity impacts the nature of the extracted dimensions: is a given dimension replicable across diverse samples (such as managers vs skilled workers?).

Design/methodology/approach

The authors analyzed a set of values from the World Values Survey, comparing nation-level value structures from four types of samples in 46 countries: national representation, managers, experts without supervisory duties, and skilled workers. The authors analyzed the data with, and simultaneously compared, two data reduction methods: multidimensional scaling (MDS) plots (Shalom Schwartz’s preferred method) vs exploratory factor analysis (EFA).

Findings

MDS plots suggested structural similarity across the four samples, whereas EFA suggests divergence.

Research limitations/implications

Whether dimensions of national culture replicate across different samples or not depends on the data reduction method. There is no one best method in an abstract sense. Researchers’ choice of method should be contingent on their research philosophy: theory-driven vs empirical.

Originality/value

No such study has been published previously.

Keywords

Citation

Minkov, M., Bond, M.H. and Blagoev, V. (2015), "Do different national samples yield similar dimensions of national culture?", Cross Cultural Management: An International Journal, Vol. 22 No. 2, pp. 259-277. https://doi.org/10.1108/CCM-06-2014-0065

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited