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Culture in Angola: insights for human resources management

Maria Rita Silva (Business Research Unit (BRU/UNIDE) and Center for Social Investigation and Intervention (CIS), Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal)
Helena Cristina Roque (Business Research Unit (BRU/UNIDE), ISCTE - Instituto Universitário de Lisboa, Lisboa, Portugal)
António Caetano (Business Research Unit, Instituto Universitário de Lisboa (ISCTE - IUL), Lisboa, Portugal)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 5 May 2015



The purpose of this paper is to describe the cultural values – how things should be – and the cultural practices – how things are – of Angolan society. The authors expected to find: a gap between practices and values; high levels of power distance, institutional and in-group collectivism, uncertainty avoidance, future and humane orientation; and low to medium levels of performance orientation, gender equality and assertiveness.


In all, 235 employees in Angola responded to a questionnaire using GLOBE’s cultural scales.


There is a gap between cultural practices and values. Within Angola, humane and performance orientations are the most valued cultural dimensions. Power distance and in-group collectivism are the most prevailing cultural practices. Compared to other countries, Angola has high levels of humane orientation, institutional collectivism and uncertainty avoidance values and high levels of assertiveness and performance orientation practices.

Practical implications

Higher than desired levels of assertiveness and power distance, on the one hand, and lower than desired levels of humane orientation and uncertainty avoidance on the other, are key aspects that should be taken into account by HRM in this context.


These results may have important implications for HRM in Angola. To the best of our knowledge, this is the first analysis of Angola’s culture from a business research perspective.



Part of this work was supported by the Foundation for Science and Technology, Portugal (PhD Grant number SFR/BD/61417/2009) awarded to Maria Rita Silva and (PEst-OE/EGE/UI0315/2011) the strategic project of Instituto Universitário de Lisboa (ISCTE-IUL).


Silva, M.R., Roque, H.C. and Caetano, A. (2015), "Culture in Angola: insights for human resources management", Cross Cultural Management: An International Journal, Vol. 22 No. 2, pp. 166-186.



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