To read this content please select one of the options below:

Framing esports' JEDI issues: a case study in media irresponsibility

David Lynn Painter (Department of Communication, Rollins College, Winter Park, Florida, USA)
Brittani Sahm (Department of Communication, Rollins College, Winter Park, Florida, USA)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 9 January 2023

Issue publication date: 17 April 2023




This investigation analyzes Asian, European and North American coverage of esports' justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations' communications on these topics.


This quantitative content analysis describes coverage of esports' race, gender, age and social class issues to draw inferences about media organizations' abilities to meet the organizations' social responsibilities when reporting on organizational JEDI issues.


There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports' race or social class issues.

Research limitations/implications

Although all stories analyzed were published in English, the findings extend research suggesting culture may shape the tones, frames and salience of social justice issues in the media.

Practical implications

JEDI issues were not the most prominent topic in at least 80% of the coverage, indicating the normative framework guiding professional journalism since the Cold War fails to guide responsible engagement with contemporary social justice issues.


As one of the first studies analyzing media coverage of organizational JEDI issues, the results of this content analysis (N = 763) provide a quantitative basis for a critique of media organizations' social responsibility when reporting on these issues.



Painter, D.L. and Sahm, B. (2023), "Framing esports' JEDI issues: a case study in media irresponsibility", Corporate Communications: An International Journal, Vol. 28 No. 3, pp. 506-521.



Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles