TY  - JOUR
AB  - Purpose The purpose of this paper is to distinguish the corporate communication channels by typology, by the designation of their characteristics and features of application, as well as to institutionalize the concept of corporate media.Design/methodology/approach In the theoretical part, with the help of general review, critical analysis, systematization and generalization, the main scientific works devoted to corporate communications have been studied. In practical part, the method of typology there has been used and descriptive analysis of types of communication channels has been carried out.Findings The research distinguishes the types of channels used in modern corporate communication. It reveals that corporate communication channels can be divided into two main types according to the criteria of relation to the company: outsiders and insiders. Then the channels can be divided into broad functional subtypes: events, advertising, media and a specific category – social media. The typological separation also can be based on the auditorium and communication technologies indications.Originality/value This study makes a significant contribution to the development of studies of corporate communication through structuring communication channels. The establishment of types, features and prospects for the development of communication channels, in particular such specific ones as corporate and social media, contribute to a more systematic approach to the methods of their use. From a practical point of view, companies can be guided by the results of this research during the formation of a mix of corporate communication.
VL  - 24
IS  - 4
SN  - 1356-3289
DO  - 10.1108/CCIJ-04-2019-0046
UR  - https://doi.org/10.1108/CCIJ-04-2019-0046
AU  - Oltarzhevskyi Dmytro Olehovych
PY  - 2019
Y1  - 2019/01/01
TI  - Typology of contemporary corporate communication channels
T2  - Corporate Communications: An International Journal
PB  - Emerald Publishing Limited
SP  - 608
EP  - 622
Y2  - 2024/05/13
ER  -