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The communicative constitution of adaptive capacity during Sweden’s Västmanland wildfire

Jody L.S. Jahn (University of Colorado, Boulder, Colorado, USA)
Catrin Johansson (Department of Media and Communication, Mid Sweden University, Sundsvall, Sweden)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 3 April 2018

593

Abstract

Purpose

The purpose of this paper is to explain how adaptive capacity is accomplished through communication processes and can contribute to enhancing disaster resilience. The authors adopt a structurational “four flows” explanation of communication processes.

Design/methodology/approach

The authors observed and analyzed discourse in meetings of a crisis communication network consisting of representatives of municipalities and public authorities involved in crisis communication management during the Västmanland wildfire in Sweden.

Findings

Adaptive capacity during the wildfire was principally accomplished through the structurational communication processes or “flows” of self-structuring, activity coordination, and institutional positioning. These flows intersected demonstrating how communication accomplishes the development of a responsive affiliation, organizes stabilizing structuring practices, and enables adaptive structuring practices.

Research limitations/implications

The main contribution of this study is a communicative explanation for adaptive capacity, which draws from a structurational model of constitutive communication, and lends further understanding to improvisation during disasters.

Practical implications

The authors discuss the findings in relation to improvisation, suggesting how the findings can inform future coordinated crisis communication for the public and news media. The recommendations address how practitioners might build a responsive affiliation, use minimal structures (e.g. communication practices), and maintain flexibility by introducing group reflexivity behaviors.

Originality/value

The authors provide new theoretical and empirical knowledge of the communicative constitution of adaptive capacity during a disaster.

Keywords

Citation

Jahn, J.L.S. and Johansson, C. (2018), "The communicative constitution of adaptive capacity during Sweden’s Västmanland wildfire", Corporate Communications: An International Journal, Vol. 23 No. 2, pp. 162-179. https://doi.org/10.1108/CCIJ-04-2017-0031

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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