The purpose of this paper is to explore how internal public relations practices (e.g. internal communication and relationship management strategies) enhance employees’ organizational social capital in the Korean context by examining the mediation roles of employee-organization relationships.
The researcher then recruited 23 field research assistants to collect data from 23 organizations in South Korea. For the purpose of this study, the researcher trained each of the research assistants, kept the confidentiality of each research participant, and used common methods of data collection. After this training process, the research assistants distributed an online link and encouraged employees in 23 organizations to participate in this survey. From these 23 organizations, 287 participants completed the survey. However, the authors had to delete 11 invalid responses. Consequently, the authors used a total of 276 responses to analyze the data.
The results of this study showed that two-way and symmetrical internal communication strategies were associated positively with employee-organization relationships and organizational social capital. Additionally, satisfaction and control mutuality had mediating effects on the relations between internal communication strategies and organizational social capital.
These results contribute to expanding the functions of internal public relations practices into organizational social capital.
Daewook Kim is currently affiliated to Incheon Catholic University, Incheon, South Korea.
Kim, D. (2018), "Examining effects of internal public relations practices on organizational social capital in the Korean context: Mediating roles of employee-organization relationships", Corporate Communications: An International Journal, Vol. 23 No. 1, pp. 100-116. https://doi.org/10.1108/CCIJ-01-2017-0002Download as .RIS
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