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GAIL “Saksham” Programme: Remoulding the Future

Professor Vishal Gupta (Indian Institute of Management (IIM) Ahmedabad)
Professor Rama Mohana Turaga (Indian Institute of Management (IIM) Ahmedabad)
Professor Shweta Mittal (FDP, IIM Ahmedabad and Associate Professor, Amity Business School, Noida.)

Indian Institute of Management Ahmedabad

ISSN: 2633-3260

Publication date: 28 July 2017

Abstract

‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL's business operations. Unlike a typical GAIL CSR programme, which directly targets communities affected by GAIL's operations, the Saksham programme serves the needs of one of GAIL's main customers - the small and medium scale plastic industry. Although the programme is a huge success and has completed three batches, all the students of which were placed in plastic manufacturing companies, Shamasundara, Zonal General Manager of GAIL is still not sure about the future of the programme. He wondered what should be the metrics to evaluate whether a programme can be classified as a CSR initiative by a firm.

Keywords

Citation

Gupta, V., Turaga, R.M. and Mittal, S. (2017), "GAIL “Saksham” Programme: Remoulding the Future", Indian Institute of Management Ahmedabad. https://doi.org/10.1108/CASE.IIMA.2020.000166

Publisher

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Indian Institute of Management Ahmedabad

Copyright © 2017 by the Indian Institute of Management, Ahmedabad