GAIL “Saksham” Programme: Remoulding the Future
Publication date: 28 July 2017
Abstract
‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL's business operations. Unlike a typical GAIL CSR programme, which directly targets communities affected by GAIL's operations, the Saksham programme serves the needs of one of GAIL's main customers - the small and medium scale plastic industry. Although the programme is a huge success and has completed three batches, all the students of which were placed in plastic manufacturing companies, Shamasundara, Zonal General Manager of GAIL is still not sure about the future of the programme. He wondered what should be the metrics to evaluate whether a programme can be classified as a CSR initiative by a firm.
Keywords
Citation
Gupta, V., Turaga, R.M. and Mittal, S. (2017), "GAIL “Saksham” Programme: Remoulding the Future", . https://doi.org/10.1108/CASE.IIMA.2020.000166
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2017 by the Indian Institute of Management, Ahmedabad