Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

Abstract

Okhai was the name attributed to the people of the Okhamandal region² that covered the area from Dwarka to Okha town in the Gujarat state of India. Okhai-Centre for Empowerment (see Exhibit 1) was conceived by the Tata Chemicals Society for Rural Development (TCSRD) (see Exhibit 2) in 2002 as an innovative social enterprise to empower women of Okhamandal by providing them opportunities to work and earn. In FY 2015, Okhai recorded revenue of nearly INR 10 million (see Exhibit 3 and Exhibit 4). The management team of Okhai now wanted to achieve a turnover of INR 1 billion by FY 2025. Was this target achievable? What could be the best strategy for Okhai to move to the next level? These were the key concerns of the leadership team at Okhai.

Citation

Verma, S. and Thakuria, S. (2017), "Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women", . https://doi.org/10.1108/CASE.IIMA.2020.000110