Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
Publication date: 29 March 2016
Abstract
Dinesh Sibal, CEO of Q-Connect, was reading his mails on his laptop after returning back to his hotel room in Guwahati. He was in Guwahati for his regular monthly meeting with field team. One of the mails was from marketing manager of a leading consumer durables company dealing in kitchen utensils and appliances. The company wanted to use Q-Connect network to carry out demonstrations and sales of its products for its target customers in Assam. Sibal was pleased as this was the first instance of a company reaching out to him for using Q-Connect network. He wanted to share the good news with his colleague Gulancha Baruah with whom he had built this network.
Keywords
Citation
Abhishek and Dandotiya, G. (2016), "Q-Connect: Reaching Rural Customers with Assam Mobile Theatre", . https://doi.org/10.1108/CASE.IIMA.2020.000103
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2015 by the Indian Institute of Management, Ahmedabad