CavinKare Private Limited (B): Entry into Soaps and Detergents Market

Professor Anand Kumar Jaiswal (Indian Institute of Management, Ahmedabad)

Indian Institute of Management Ahmedabad

ISSN: 2633-3260

Publication date: 17 August 2007


CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Lever Limited and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. They had to decide whether to enter the market or delay the entry. Another option was to abandon the entry plan altogether. The case discusses the dilemma faced by the company on market entry due to the changed market conditions.



Jaiswal, A.K. (2007), "CavinKare Private Limited (B): Entry into Soaps and Detergents Market", Indian Institute of Management Ahmedabad.



Indian Institute of Management Ahmedabad

Copyright © 2007 by the Indian Institute of Management, Ahmedabad

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