The (Ir)resistible Job Offer

Abstract

The case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay's perspective, followed by the views of Geet Sethi, who has offered her the job, and finally, that of Minesh Modi, who is her maternal uncle. The case is indicative of the challenges involved in persuading someone who is not open to arguments because of normative beliefs and internal biases.

Citation

Kulkarni, V. (2018), "The (Ir)resistible Job Offer", . https://doi.org/10.1108/CASE.IIMA.2020.000069