TY  - JOUR
AB  - The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as ‘crowdfunding’. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness, risk, social good generated by the product, and the target group. The products presented facilitate rich discussion on the key crowdfunding decisions such as relative merits of angel funding and crowdfunding, choice of the crowdfunding platform, nature of campaign, target amount and reward structure. The case highlights financing issues of startups and compare the two products in their attractiveness for reward crowdfunding.
VL  - 
IS  - 
SN  - 2633-3260
DO  - 10.1108/CASE.IIMA.2020.000054
UR  - https://doi.org/10.1108/CASE.IIMA.2020.000054
AU  - Varma Jayanth R.
AU  - Jacob Joshy
PY  - 2016
Y1  - 2016/01/01
TI  - Angels and Crowds
T2  - Indian Institute of Management Ahmedabad
PB  - Indian Institute of Management Ahmedabad
SP  - 1
EP  - 9
Y2  - 2021/03/08
ER  -