To read the full version of this content please select one of the options below:

Arihant Retail, Chennai

Professor S Manikutty (Indian Institute of Management, Ahmedabad)

Indian Institute of Management Ahmedabad

ISSN: 2633-3260

Publication date: 29 April 2011

Abstract

The case deals with Arihant Retail, a family business firms located at Chennai in Tamil Nadu, India. It is a small scale firm, with a turnover of ‘340 million in 2009–10. Mr. Vishal Surana, the young Chief Executive of Arihant, dreams of making this into a ‘3 billion store by 2015. He has a concept named “Hot Male”, a chain of stores stocking trendy fashionwear targeted at the “funky” young generation belonging to the SEC (Socio Economic Classification) “B” group. He is excited about it, and thinks he can build a whole new concept and grow based mainly on these “Hot Male” stores. Being a family firm, however, he has to take into consideration the views of his family members (they do not seem to interfere in any way) and family friends of long standing, who have their own views. The case outlines the broad options available to Vishal taking into account the business logic, the family logic, and the top management aspirations.

Keywords

Citation

Manikutty, S. (2011), "Arihant Retail, Chennai", Indian Institute of Management Ahmedabad. https://doi.org/10.1108/CASE.IIMA.2020.000006

Publisher

:

Indian Institute of Management Ahmedabad

Copyright © 2011 by the Indian Institute of Management, Ahmedabad