RentYourFashion.com (D)
Publication date: 30 March 2015
Abstract
In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion Destination. Based on the secondary research, expert interviews, extensive qualitative and quantitative research the consultants recommended the management to start a clothes and accessories rental service but suggested that the product offering be limited to formal clothes only and offer accessories. Vishal had doubts despite of the go-ahead signal from consultancy. He wondered what recommendations should he accept and which needed further verification.
Keywords
Acknowledgements
The authors acknowledge the help and contribution of A. Himaja, Aravindan G, Himanjay Solanki, and Pratik Patil (IIMA PGP 2015). This case is developed on the basis of a project done by them as a part of Business Research Methods course.
Citation
Tripathi, S. and Agarwal, R. (2015), "RentYourFashion.com (D)", . https://doi.org/10.1108/CASE.IIMA.2019.000081
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2015 by the Indian Institute of Management, Ahmedabad