The Olympic Gold Quest (OGQ) was founded as a Non-profit to support Indian athletes in their quest to win Olympic Gold medals by bridging the gap between the best athletes in India and in the world. The support from OGQ has been instrumental to India in winning its highest number of medals at any summer Olympics. Buoyed by this success, OGQ has set up a target of achieving eight Olympic medals at the 2016 Rio Olympic Games. With OGQ relying on donations to support the athletes, the challenge is to market the Olympic cause by creating, communicating, and delivering the right offering for its donors.
Tripathi, S. and Dhandhania, K.A. (2015), "OGQ: The Quest for Gold: It takes 6 grams of gold to lift the worth of a nation", Indian Institute of Management Ahmedabad. https://doi.org/10.1108/CASE.IIMA.2019.000074Download as .RIS
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