To read the full version of this content please select one of the options below:

OGQ: The Quest for Gold: It takes 6 grams of gold to lift the worth of a nation

Sanjeev Tripathi (Research Associate, Indian Institute of Management, Ahmedabad.)
Kopal Agrawal Dhandhania (Research Associate, Indian Institute of Management, Ahmedabad.)

Indian Institute of Management Ahmedabad

ISSN: 2633-3260

Publication date: 15 January 2015

Abstract

The Olympic Gold Quest (OGQ) was founded as a Non-profit to support Indian athletes in their quest to win Olympic Gold medals by bridging the gap between the best athletes in India and in the world. The support from OGQ has been instrumental to India in winning its highest number of medals at any summer Olympics. Buoyed by this success, OGQ has set up a target of achieving eight Olympic medals at the 2016 Rio Olympic Games. With OGQ relying on donations to support the athletes, the challenge is to market the Olympic cause by creating, communicating, and delivering the right offering for its donors.

Keywords

Citation

Tripathi, S. and Dhandhania, K.A. (2015), "OGQ: The Quest for Gold: It takes 6 grams of gold to lift the worth of a nation", Indian Institute of Management Ahmedabad. https://doi.org/10.1108/CASE.IIMA.2019.000074

Publisher

:

Indian Institute of Management Ahmedabad

Copyright © 2015 by the Indian Institute of Management, Ahmedabad