Yo Bikes: Pricing of Electric Scooters
Publication date: 22 May 2013
Abstract
Yo Bike is selling scooters to commuters, housewives and students at a price (including battery) that is the same as that of petrol scooters. The key question faced by the manage is how to formulate and communicate the price to target customers to enhance probability of purchase.
Keywords
Acknowledgements
Prepared by Professor Arvind Sahay Indian Institute of Management, Ahmedabad. Case prepared to form the basis for class discussion.
Citation
Sahay, A. (2013), "Yo Bikes: Pricing of Electric Scooters", . https://doi.org/10.1108/CASE.IIMA.2019.000066
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2013 by the Indian Institute of Management, Ahmedabad