The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence of various heuristics in financial markets.
Prepared by Professor Joshy Jacob and Professor Jayanth R. Varma, Indian Institute of Management, Ahmedabad.
CitationDownload as .RIS
Indian Institute of Management Ahmedabad
Copyright © 2015 by the Indian Institute of Management, Ahmedabad