Creating Synergies for Business Transformation: Brigade Enterprises Limited
Publication date: 16 January 2013
Abstract
In 2009, Brigade Enterprises Limited, with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization. A central communication channel was identified as a “must” area for improvement. Aided by Wipro Consulting Services, active and passive measures were adopted to make the internal communication vibrant, which would, it was envisioned, change organizational culture and bring about attitudinal change. However, the review after 18 months pointed towards gaps in the existing model. Should BEL continue with the existing strategies or amend? Given the organizational dynamics, what new changes, if necessary, can be initiated?
Keywords
Acknowledgements
Prepared by Varun Khanna, PGP Student, Batch 2011 and Professor Asha Kaul, Indian Institute of Management, Ahmedabad.
Citation
Khanna, V. and Kaul, A. (2013), "Creating Synergies for Business Transformation: Brigade Enterprises Limited", . https://doi.org/10.1108/CASE.IIMA.2019.000039
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2013 by the Indian Institute of Management, Ahmedabad