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Delhi Metro Rail Corporation's Communication with the Media

Meenakshi Sharma (Indian Institute of Management, Ahmedabad)

Indian Institute of Management Ahmedabad

ISSN: 2633-3260

Publication date: 27 August 2012

Abstract

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

Keywords

Citation

Sharma, M. (2012), "Delhi Metro Rail Corporation's Communication with the Media", Indian Institute of Management Ahmedabad. https://doi.org/10.1108/CASE.IIMA.2019.000038

Publisher

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Indian Institute of Management Ahmedabad

Copyright © 2012 by the Indian Institute of Management, Ahmedabad