Gramshree, Ahmedabad: EmpoweringLow-Income Women Artisans
Publication date: 20 December 2017
Abstract
This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a steady income for them so that they could become catalyst for sustainable economic development and social change. However, with growing competition and difficulties in selling, to generate market demand was a key challenge for Gramshree. This case illustrates the strategies for development and value creation of a hybrid social business model. It also describes the challenges faced by social organizations. The case provides an opportunity to evaluate the current situation and proposes a decision for sustainability of the organization.
Keywords
Acknowledgements
The authors would like to take the opportunity to thank case guide, Professor Vijaya Sherry Chand, Indian Institute of Management, Ahmedabad for the guidance and support he has provided during the preparation of this case.
Citation
Purohit, S. and Gupta, S. (2017), "Gramshree, Ahmedabad: EmpoweringLow-Income Women Artisans", . https://doi.org/10.1108/CASE.IIMA.2019.000030
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2017 by the Indian Institute of Management, Ahmedabad