ABC's Search for the Pied Piper of Consultant
Publication date: 8 April 2014
Abstract
The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company a US based manufacturer of Widgets with intent to capture 20% market share in India. When in-house efforts didn't yield quick results, the company decided to explore the option of hiring a consulting firm to develop a growth strategy. Various stakeholders were involved in the actual decision making which was seen as a trade-off between expertise and price.
Keywords
Citation
Sharma, S. and Srinivasa, A. (2014), "ABC's Search for the Pied Piper of Consultant", . https://doi.org/10.1108/CASE.IIMA.2019.000018
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2014 by the Indian Institute of Management, Ahmedabad