The case illustrates an entrepreneurial voyage and venture creation and through it helps in identifying the reasons and causes for that venture's failure. It also enables discussion on the importance of planning a venture, more importantly; financing, managing, growing, and ending a venture and on how to avoid the pitfalls that befall such enterprises. This case can be used in Entrepreneurship courses as well as MBA, PGP and Executive Education programmes on Entrepreneurship.
Written under the guidance of Professors M.R.Dixit, Abhinandan Jain, and Vijaya Sherry Chand, as part of Alumni Case Writing Workshop, held at Indian Institute of Management, Ahmedabad, in October, 2012.
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Indian Institute of Management Ahmedabad
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