A systematic literature review on the determinants of cryptocurrency pricing

Purpose – Given the cryptocurrency market boom in recent years, this study aims to identify the factors influencing cryptocurrency pricing and the major gaps for future research. Design/methodology/approach – A systematic literature review was undertaken. Three databases, Scopus,WebofScienceandEBSCOhost,wereusedforthisreview.Thefinalanalysiscomprised88articlesthat mettheeligibilitycriteria. Findings – The influential factors were identified and categorized as supply and demand, technology, economics,marketvolatility,investors ’ attributesandsocialmedia.Thisreviewprovidesacomprehensiveand consolidated view of cryptocurrency pricing and maps the significant influential factors. Originality/value – This paper is the first to systematically and comprehensively review the relevant literature on cryptocurrency to identify the factors of pricing fluctuation. This research contributes to cryptocurrency research as well as to consumer behaviors and marketing discipline in broad.


Introduction
In recent years, cryptocurrencies have attracted more attention in the wider community, with market capitalization reaching a high level (Bouri, Shahzad, & Roubaud, 2019;Fry, 2018).Cryptocurrency refers to a digital payment system that operates similarly to the standard monetary currency system and allows users to send and receive virtual payments outside of traditional financial institutions.These virtual payments offer low transaction costs and a peerto-peer system (Kim, Bock, & Lee, 2021).The decentralization of cryptocurrencies has been a key factor in the enhancement of user privacy and provides various levels of anonymity (Sarwar, Nisar, & Khan, 2019).Bitcoin was the first decentralized blockchain-based cryptocurrency and continues to be the most well-known and widely used cryptocurrency in the market (Li & Wang, 2017).A blockchain is a distributed ledger technology that allows data to be recorded and shared across a network of computers or nodes.Each block in the blockchain contains a list of transactions, and once a block is added to the chain, it cannot be altered.The immutability of records is a key feature of blockchain technology and provides a high level of trust and security (Ferguson, 2018).Blockchain provides users with the promise of transaction trust and transparency.Blockchain technology, as demonstrated by cryptocurrency, is also widely considered to be a significant innovation with profound implications for the future of finance (Liu, Tsyvinski, & Wu, 2022).

Determinants of cryptocurrency pricing
While cryptocurrency innovation brings benefits and potential advantages, it also poses significant challenges and issues for traditional financial systems.This is because cryptocurrencies diverge from traditional financial assets in their value determination.Instead of being reliant on tangible assets or governments, the value of cryptocurrencies is based on specific algorithms that record transactions within the underlying blockchain networks (Corbet, Lucey, Urquhart, & Yarovaya, 2019).Yermack (2015) highlighted the prevalence of speculative price bubbles in the cryptocurrency market.These bubbles arise from swift and sometimes irrational increases in cryptocurrency prices, often not supported by underlying fundamentals.Thus, the unique nature of cryptocurrencies, their decentralized structure and the influence of speculative factors pose distinct challenges for investors and policymakers.Understanding these characteristics is crucial when assessing the value and potential risks associated with cryptocurrency market investment.
Studies have shed light on the factors influencing the price of Bitcoin and other more notable cryptocurrencies.In the case of Bitcoin, its decentralized system and a unique combination of anonymous miners and profit-driven incentives have been the primary drivers of innovation.This innovation has encouraged investors to participate freely in the Bitcoin market and has motivated researchers to identify the various factors that affect returns (Leshno & Strack, 2020).Van Wijk (2013) investigated the influence of macroeconomic factors on bitcoin price and suggested that factors such as the stock market index, exchange rates and oil prices impacted Bitcoin's value.Polasik, Piotrowska, Wisniewski, Kotkowski, and Lightfoot (2015) observed that the Bitcoin price experienced exponential growth in July 2010, which was attributed to increased trading against the US dollar.Bouoiyour and Selmi (2015) found that the long-term price increase in Bitcoin was influenced by a growing demand for Bitcoin trading and exchange transactions.Kristoufek (2013) indicated that the increased interest, as measured by the number of Google searches for Bitcoin, had a positive impact on Bitcoin's price.The prices of common cryptocurrencies such as Bitcoin, Ethereum, Dash, Litecoin and Monero were significantly affected by factors related to the overall crypto market, the attractiveness of individual cryptocurrencies and movement in the S&P 500 Index (Sovbetov, 2018).Technological factors were also an important determinant influencing Bitcoin price in the early market (Li & Wang, 2017).
Studies have provided many determinants of cryptocurrency pricing within the existing financial market; however, research on cryptocurrency pricing is rather fragmented.This study systematically reviews the literature and identifies and synthesizes the factors that influence cryptocurrency pricing.This review contributes to the literature by providing a consolidated view of cryptocurrency pricing and systematically maps significant influential factors.This review also highlights the different research methods used in cryptocurrency pricing studies and identifies those commonly applied.This review provides a depth of understanding and a more comprehensive discussion of the determinants of cryptocurrency prices.This consolidation of the literature will inform investors and investment managers about the market dynamics of cryptocurrencies.Thus, it will guide the construction of more comprehensive cryptocurrency price prediction models and trading decisions within the cryptocurrency market.
The following presents the methodology, including the procedure used to conduct the systematic literature review, followed by the results of the review.The study highlights research gaps and offers direction for future research.The conclusion presents the implications of the study, and limitations are acknowledged.

Method
To identify the influential factors of cryptocurrency pricing, this systematic literature review utilized the Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) approach.PRISMA is an evidence-based approach for reporting and evaluating the literature (Saeed, Paolo, & Sarah NR, 2019) and is regarded as an appropriate methodology for reproducing data, especially when compared to narrative literature reviews (Rother, 2007).

Keywords and databases
This review followed a predetermined search strategy using the terms ("cryptocurrency" OR "encryption currency" OR "digital money" OR "digital currency") AND ("factor" OR "determine") AND "(price)".Three databases, Scopus, Web of Science and EBSCOhost, were used as most relevant studies can be sourced from these databases (Akyildirim, Aysan, Cepni, & Darendeli, 2021;Liu et al., 2022;Mohamed, 2021).To maintain a consistent standard for analysis and to ensure high-quality findings, this review only considered peer-reviewed journal articles which provided reliable and accurate data (Li et al., 2019).Articles published in English were chosen.This review included all relevant studies published before August 2022 when the search was conducted.The review followed the procedure described in the PRISMA checklist (Tricco et al., 2018).

Screening
Figure 1 presents the flow chart of the systematic literature review using the PRISMA approach.The initial search yielded a total of 563 articles: Scopus (313), Web of Science (72) and EBSCOhost (178).EndNote X9 software was utilized to screen the articles for duplication, with 185 articles discarded as duplicates.A further 213 articles were taken out after initial screening based on a comprehensive review of titles and abstracts.The remaining 165 articles were assessed for eligibility.In this assessment, 76 articles did not explicitly examine the factors of cryptocurrency pricing and were excluded.A further 18 peer-reviewed journal articles were removed as they were conference papers, and 15 articles were excluded as they were not in English.A total of 56 articles met the eligibility criteria for final analysis.The review conducted a thorough examination of the reference lists, which resulted in the inclusion of an additional 32     or countries contribute to the body of knowledge of cryptocurrency pricing is also included.The 88 studies were conducted in 18 different regions, with Europe accounting for 29 studies; followed by the United Kingdom (12), China (12), the United States (9), United Arab Emirates (4), Russia (3), India (3), Canada (3), Australia (3) and South Korea (2) (see Table 2).The imposition of restrictions on cryptocurrency trading by the Chinese government in September 2017 had an impact on cryptocurrency pricing research (Chen & Liu, 2022).However, despite the regulatory challenges, 12 studies were conducted in China and contributed to the literature.

Research methods
Table 3 presents the research methods used to analyze the determinants of cryptocurrency pricing.The most used model was the vector autoregression model ( 9), followed by the autoregressive distributed lag model ( 6), generalized autoregressive conditional heteroskedasticity model ( 5), three-factor model ( 4), the fixed-effect model (3), the wavelet coherence analysis (3), the ordinary least squares (L.S.) regression (2), the vector error correlation (2), the asset pricing model (2), the cost of production model (2) and the text analytic approach (2).The vector autoregression model is a statistical model used to reveal correlations between variables as they change over time (Garcia, Tessone, Mavrodiev, & Perony, 2014) and generates a vector error correction model (Hakim das Neves, 2020).This model has achieved better performance in simulating past Bitcoin trading prices, in contrast to traditional autoregression models and Bayesian regression models (Ibrahim, Kashef, Li, Valencia, & Huang, 2020).

Cryptocurrency pricing factors
The current review identified and categorized the factors that influence cryptocurrency pricing.These factors include (i) supply and demand, (ii) technology, (iii) economics, (iv) market volatility, (v) investors' attributes and (vi) social media, where the categories are not mutually exclusive.The following subsections present a discussion of each category.Bitcoin was the most cited currency.The supply of Bitcoins has been asymptotically capped at 21 million (Polasik et al., 2015) and is governed by a special cryptographic algorithm that determines the frequency, time and amount of Bitcoin supply (Ibrahim et al., 2020;Sauer, 2016).While the supply of Bitcoin works as a standard supply, the growth of supply leads to downtrend pressures being exerted on its price.This means that a negative relationship exists between the supply of Bitcoin and its price (Ciaian et al., 2016;Dubey, 2022;Kristoufek, 2015).However, it has been argued that growth in the cryptocurrency supply can drive up the price, based on a random-effect and fixed-effect analysis (Wang & Vergne, 2017), the rationale being that new cryptocurrencies appear to be more attractive than older competitors.
Although the literature provides evidence that the supply of cryptocurrency has a significant effect on the price, demand-side drivers have a stronger impact on cryptocurrency prices (Ciaian et al., 2016, Ciaian, Rajcaniova, & Kancs, 2016).An increase in the number of Bitcoins available for  3.

Determinants of cryptocurrency pricing
transactions may result in Bitcoin price volatility and a massive speculative price bubble (Ciaian et al., 2016).The growth of a transactional need for Bitcoin leads to an increase in price (Kara € OMer, 2022).For example, Bitcoin trading against the US dollar has increased exponentially since July 2010 (Polasik et al., 2015).Additionally, Bitcoin as a payment method has had a positive effect on Bitcoin price (Polasik et al., 2015) as many people in developing countries have limited access to traditional bank transfer systems (Schuh & Stavins, 2011).Network factors including wallet users, payment accounts and transaction accounts were the main demand for cryptocurrencies and contributed to the volatility of their returns (Liu & Tsyvinski, 2021;Nakagawa & Sakemoto, 2022).Bouri, Vo, and Saeed (2021) highlighted the importance of trading volume in shaping the dynamics of the cryptocurrency market and its impact on returns and correlations.A Garman-Klass analysis also demonstrated that the emergence of other cryptocurrencies positively affected Bitcoin returns (Be ˛dowska-S ojka, Kliber, & Rutkowska, 2021).Although Bitcoin is governed by a cryptographic algorithm, its usage in transactions, supply and price level are consistent with standard economic theory, especially the quantity theory of money (Kristoufek, 2015).

Technology
As can be seen in Table 5, the literature suggests that Bitcoin mining is one of the main factors driving the supply and pricing of Bitcoin (Bouoiyour & Selmi, 2016;Garcia et al., 2014;Ibrahim et al., 2020).Bitcoin supply is determined by a mathematical algorithm for blockchain hashing (Ibrahim et al., 2020), where any attempt to modify the amount of issuance is rejected

Determinants
of cryptocurrency pricing (Nelson, 2018).The term hash rate refers to the speed of computer processing power in the Bitcoin network (Lopatin, 2019).There are indications that growth in the hash rate has a significant and positive effect on Bitcoin returns (Kara € OMer, 2022).However, Kjaerland, Khazal, Krogstad, Nordstrom, and Oust (2018) argued that the hash rate is an irrelevant technological factor for modeling Bitcoin return dynamics, the reason being that the underlying code makes the supply of Bitcoins deterministic, which contrasts with previous studies.This finding was supported by Fantazzini and Kolodin (2020) who demonstrated that the hash rate had no direct effect on the Bitcoin price from the energy efficiency effect of Bitcoin mining equipment, based on the cost of production model.
Mining difficulty is also an important determinant influencing the supply and pricing of Bitcoin (Kristoufek, 2015).The term "mining difficulty" refers to a measurement unit used in the process of Bitcoin mining to maintain the speed of block generation and the hash rate criterion (Zhang, Qin, Yuan, & Wang, 2018).The unique Bitcoin mining process has a significant effect on the Bitcoin price (Kristoufek, 2015).In other words, an increase in mining difficulty leads to an increase in the Bitcoin price (Guizani & Nafti, 2019).This is in line with Li and Wang (2017) who used the autoregressive distributed lag model to confirm that the growth of mining difficulty would increase the Bitcoin price in the early market.The rationale for this is that the short-term adjustment in the Bitcoin price is the response to the growth of mining difficulty, although mining difficulty has a weak impact on the Bitcoin price in the long term (Guizani & Nafti, 2019).
Halving is another technical factor that influences the supply and pricing of Bitcoin (Ibrahim et al., 2020;Meynkhard, 2019).The term Bitcoin halving refers to a process in which the reward for mining Bitcoin transactions is reduced by half (Ramos & Zanko, 2020).Miners can earn new Bitcoins as remuneration for their work, but the block subsidy will decrease by 50% every four years.Reducing the supply of Bitcoins every four years leads to the growth of Bitcoin capitalization (Fantazzini & Kolodin, 2020).Ramos and Zanko (2020) demonstrated that the first halving occurrence caused increases in the Bitcoin price, market capitalization and average transaction fees.Meynkhard (2019) utilized comparative analysis to show that halving positively affected the cryptocurrency price.
The theoretical literature has considered the cost of cryptocurrency mining as a crucial factor that influences cryptocurrency pricing.Sapkota and Grobys (2020) employed portfolio analysis to explore the relationship between mining cost and cryptocurrency pricing.Results indicated that the mining cost from an energy aspect positively impacted cryptocurrency pricing.Chico-Frias (2021) confirmed this impact by demonstrating that mining costs were positively related to cryptocurrency pricing, as Bitcoin mining consumes electricity (Lamothe-Fern andez et al., 2020).Nevertheless, Baldan and Zen (2020) argued that profits and costs were not the factors driving Bitcoin pricing.One possible explanation is that there is insufficient evidence to support the association between Bitcoin price and mining costs.Liu and Tsyvinski (2021) confirmed that electricity and computing costs (mining costs) did not drive cryptocurrency returns.However, transaction costs can be an important determinant driving cryptocurrency pricing (Crettez & Morhaim, 2022) because the impact of volatility in cryptocurrency pricing can be driven by the transaction costs that individuals incur when purchasing cryptocurrency.
Empirical studies indicate that other technologies may also contribute to the volatility of the cryptocurrency price.Chen (2021) argued that blockchain technology factors only demonstrated a small impact on the Bitcoin price.Kim et al. (2021) showed that blockchain information was an important determinant influencing Ethereum prices.Wang and Vergne (2017) found that the drivers of cryptocurrency returns were the number of unique collaborators and proposals emerging.Chowdhury, Damianov, and Elsayed (2022) indicated that the price dynamics of cryptocurrencies, particularly Rapple, were influenced by the technologies related to the consensus protocol used in these cryptocurrencies.However, Vo et al. (2022) showed that cryptocurrency pricing, while changeable in the short term, may be less sensitive to technological factors and more responsive to underlying economic factors in the long term.
Economic factors.This study shows that economic factors significantly affect cryptocurrency pricing.For example, Van Wijk (2013) examined the impact of Bitcoin price on macroeconomic factors, such as the stock market index, exchange rates and oil prices.Polasik et al. (2015) showed an exponential increase in the Bitcoin price due to increased trading against the US dollar in July 2010.Similarly, Bouoiyour and Selmi (2015) found that demand for Bitcoin trading and exchange transactions will drive up prices.The correlation between variables is shown in Table 6.The economic factors most commonly examined in this research are now discussed.
Exchange rates.Exchange rates appear to have a significant effect on cryptocurrency pricing.Previous studies have demonstrated that the exchange rate has a significant and negative relationship with the Bitcoin price (Kara € OMer, 2022; Zhu, Dickinson, & Li, 2017).Polasik et al. (2015) demonstrated that both the US dollar and the Euro had a strong negative relationship with the Bitcoin price.These findings were consistent with Poyser (2019) who suggested that the exchange rate of the Chinese yuan was negatively associated with the Bitcoin price.Panagiotidis, Stengos, and Vravosinos (2018), through a Least Absolute Shrinkage and Selection Operator (LASSO) approach, revealed that the exchange rates including JPY/USD, CNY/USD, USD/EUR, and GBP/USD positively affected Bitcoin returns in order to have a positive impact.This was supported by Huang, Gau, and Wu (2022) who found that the exchange rates of EUR/USD, GBP/USD and JPY/USD affected Bitcoin returns.However, it has also been argued that Bitcoin returns are not significantly affected by exchange rates USD/JPY, USD/GBP, USD/GBP and USD/AU when confidence was measured at a 95% level (Almansour, Almansour, & In'airat, 2020).When the confidence level was 90%, however, the exchange rate of the GBP was found to be significant.
Interest rates.Studies indicate that interest rates are also an important determinant of cryptocurrency pricing.Nguyen, Nguyen, Nguyen, Pham, and Nguyen (2022) investigated the Federal rate of the US and the Chinese interbank rate on the stablecoins and cryptocurrencies, based on the Generalized AutoRegressive Conditional Heteroskedasticity (GARCH), EGARCH and the fixed-effect model.The results suggested that higher federal fund rates and Chinese interbank rates had a significant impact on both stablecoins and cryptocurrencies, leading to increased price volatility in these markets.Havidz, Karman, and Mambea (2021) also found that the Federal Reserve interest rate negatively affected the price of Bitcoin, with the negative relationship being that a higher Federal Reserve interest rate discouraged investors from investing in Bitcoin as a speculative asset.This finding was consistent with Zhu et al. (2017) who stated that an increased interest rate may result in reduced speculative investment by investors.In addition, an increase in interest rates was found to reduce the demand for Bitcoin as well as its returns (Jareño, Gonz alez, Tolentino, & Sierra, 2020).However, Panagiotidis et al. (2018) found a positive effect on Bitcoin returns from interest rates through a LASSO approach.
Consumer price index (CPI).Studies have indicated that the consumer price index (CPI) is an important determinant influencing the Bitcoin price.Empirical results have suggested that the CPI had a long-term negative influence on the Bitcoin price (Zhu et al., 2017).In contrast with previous findings, Wang, Sarker, and Bouri (2022) argued that the CPI had a positive correlation with Bitcoin in the short term as Bitcoin can be a hedging asset.However, Corbet, Larkin, Lucey, Meegan, and Yarovaya (2020) utilized a sentiment index to explore the relationship between macroeconomic news regarding the CPI and Bitcoin pricing.The results indicated that CPI news had no significant relationship with the Bitcoin price.
Gold and oil.Several studies have demonstrated that gold, as a macro-financial factor, has a significant and positive effect on the Bitcoin price.6 suggest that economic indicators have a significant impact on cryptocurrency pricing.For example, the Dow Jones Index was found to be positively associated with the Bitcoin price (Ciaian et al., 2016;Lamothe-Fern andez et al., 2020).However, Zhu et al. (2017) demonstrated that the Dow Jones Index had a long-term negative effect on the price of Bitcoin.The S&P 500 Index was found to have a significant and

Determinants of cryptocurrency pricing
positive effect on the price of Bitcoin (Bakas, Magkonis, & Oh, 2022;Francisco. Jareño et al., 2020;Nguyen, 2022), while it also moved in tandem with Bitcoin returns (Vo et al., 2022).The Chinese Stock Market Index also had a positive and significant effect on the Bitcoin price (Bouoiyour & Selmi, 2015).This was also consistent with Panagiotidis et al. (2018), who showed that the Nikkei index emerged as a determinant that positively affected Bitcoin returns.Anamika, Chakraborty, and Subramaniam (2021) also indicated that fear in the equity market had a positive correlation with Bitcoin, Ethereum and Litecoin returns.When the equity market was experiencing bearish sentiment, this may lead investors to consider cryptocurrency as an alternative asset as a result of the increase in cryptocurrency prices.These findings were supported by Dyhrberg (2016) who studied which stock markets had an impact on the Bitcoin price.However, Havidz et al. (2021) argued that the Stock Market Index had a negative but insignificant effect on the Bitcoin price, which contrasted with previous findings.Other factors such as government bond indices and small company stock returns significantly impacted the cryptocurrency returns (Ciner, Lucey, & Yarovaya, 2022).Empirical studies have provided evidence that the cryptocurrency price may also be affected by the Economic Uncertainty Index.A number of studies conducted by Hasan, Hassan, Karim, and Rashid (2022) and Wu, Ho, and Wu (2022) showed a negative relationship between the Cryptocurrency Policy Uncertainty Index and the Bitcoin price.This means that when the cryptocurrency policy uncertainty increases, the Bitcoin price will decrease, when all other variables are kept constant (Kara € OMer, 2022).Similarly, the Economic Uncertainty Index displayed the same negative and significant association with the Bitcoin price (Kalyvas, Papakyriakou, Sakkas, & Urquhart, 2020;Wang, Sarker, & Bouri, 2022).These results were consistent with Jareño et al. (2020), who demonstrated that fear in the Financial Market Index and the St Louis Fed's Financial Stress Index had a negative and significant effect on Bitcoin returns.European economic policy uncertainty was the most important variable for Bitcoin returns (Panagiotidis et al., 2018).The possible explanation is that when the economy has suffered a crisis or was under stress, cryptocurrency was more likely to be considered by investors as a hedging asset (Nakagawa & Sakemoto, 2022).Scharnowski (2022) indicated that economic policies related to central bank digital currencies (CBDC) have had a positive effect on cryptocurrency prices, the rationale being that the introduction and development of CBDC can be perceived as a favorable signal for other forms of digital currencies, including cryptocurrencies.

Market volatility
Table 7 presents that the systematic risk of cryptocurrencies is an important factor driving returns.Zhang, Li, Xiong, and Wang (2021) showed a positive cross-sectional relationship existed between downside risk and future returns in the cryptocurrency market.Liu, Liang, and Cui (2020) demonstrated that cryptocurrency returns were driven by three common risk factors: cryptocurrency market returns, market capitalization (size) and the momentum of cryptocurrencies.These findings were supported by Liu et al. (2022) who found that cryptocurrency returns were captured by the cryptocurrency market, size and momentum.Similarly, size, momentum and the value to the growth of cryptocurrency also affected cryptocurrency returns (Wang & Chong, 2021).The combined effect of size and momentum factors can effectively capture the cross-sectional variation observed in cryptocurrency returns (Liu et al., 2020).Other factors specific to the cryptocurrency market, such as MAX momentum (Li, Urquhart, Wang, & Zhang, 2021), reversal factors (Jia, Goodell, & Shen, 2022), idiosyncratic volatility (Leirvik, 2022;Liu & Tsyvinski, 2021) and liquidity (Zhang & Li, 2020), were also important for predicting cryptocurrency returns.Furthermore, Ciaian et al. (2016) showed that risk and uncertainty related to the Bitcoin system negatively affected the Bitcoin price.Nadler and Guo (2020) added that specific risk associated with blockchain had a stronger effect on cryptocurrency pricing.

Determinants of cryptocurrency pricing
Studies have also provided evidence that unsystematic risk can be a determinant of cryptocurrency price.Koutmos (2020), unitizing the Markov regime switching model, stated that other asset pricing risk factors were important determinants of Bitcoin returns.Corbet et al. (2019) found that hacking events are drivers of price volatility in cryptocurrencies.Almaqableh et al. (2022) indicated that terrorist attacks positively affected cryptocurrency returns, while these attacks also resulted in short-term risk shifting behavior for different cryptocurrencies.The COVID-19 pandemic has had a positive and significant effect on the Bitcoin price in the short term (ÇElik, Yilmaz, Emir, & Sak, 2020;Lee, Vo, & Chapman, 2022).The pandemic had a notable impact on the conditional volatility of cryptocurrency returns (Apergis, 2022;Nguyen, 2022;Sarkodie, Ahmed, & Owusu, 2022).
The heightened uncertainty and market disruptions caused by the pandemic have led to increased cryptocurrency price fluctuations and volatility.Additionally, increased COVID-19 cases/deaths were positively linked to cryptocurrency returns.Demiralay and Golitsis (2021) also found that cryptocurrency returns exhibit time-varying patterns and were highly correlated with major events such as hacker attacks and the COVID-19 pandemic.These events can significantly affect investor sentiment and market dynamics as a result of cryptocurrency price fluctuation (Corbet et al., 2022).Zhu et al. (2017) further indicated that cryptocurrency exchange platforms are a potential risk that could influence cryptocurrency pricing.For example, Mt.Gox, a Bitcoin exchange platform, saw both the website and trading engine disappear without official comment, leading to a decline in the Bitcoin price.

Investors' attributes
Investors' attention has been argued to be an important determinant of cryptocurrency pricing.Smales (2021) showed that investors' attention had a positive relationship with the cryptocurrency price.Similarly, others have highlighted that investors' attention had the potential to improve prediction accuracy for Bitcoin returns.Zhu, Zhang, Wu, Zheng, and Zhang (2021) and Mohamed (2021) also confirmed that investor attention predicts future cryptocurrency volatility through a vector autoregression framework.Attractiveness indicators were also found to be important determinants of Bitcoin pricing, with variations over time (Guizani & Nafti, 2019).These findings suggest that a strong relationship exists between investors' interest and the Bitcoin price (Hakim das Neves, 2020).Cryptocurrency popularity is one of the main factors that determine returns.Kara € OMer (2022) demonstrated that popularity had a significant and positive relationship with Bitcoin in the short term.The growth of Bitcoin's popularity has been predicted to exert upward pressure on the Bitcoin price (Garcia et al., 2014;Nepp & Karpeko, 2022).With cryptocurrency's growing popularity leading to higher search volume and social media activity, the implications are that there is increasing investor interest in cryptocurrencies, which drives higher prices.
The literature has demonstrated evidence of a wide range of volatility within cryptocurrency prices (see Table 8), which is significantly affected by investors' sentiment.Positive investor opinion or sentiment has a positive correlation with pricing (Kjaerland et al., 2018;Patel, Tanwar, Gupta, & Kumar, 2020).Social media as a platform where investors can express psychological and financial sentiments plays a significant role in Bitcoin volatility (Gurrib & Kamalov, 2022;Sapkota, 2022).These findings were consistent with those of Garcia et al. (2014) who stated that positive word of mouth contributes to Bitcoin price bubbles.Positive feedback associated with Bitcoin trading behavior also increased its volatility (Wang, Lee, Liu, & Lee, 2022).Huynh (2021) also showed that negative sentiment had a significant impact on Bitcoin return and trading volume.This was supported by Wang and Vergne (2017) who demonstrated that the "buzz" surrounding cryptocurrencies was negatively associated with returns.Shahzad, Anas, and Bouri (2022) Gerritsen, Lugtigheid, and Walther (2022) revealed that crypto experts have had a significant effect on Bitcoin returns.Barth, Herath, Herath, and Xu (2020) highlighted a negative association between the frequency of discussions of unethical practices related to Bitcoin and its price.Bartolucci et al. (2020) showed that developers' emotions were also the drivers of the price volatility within Bitcoin and Ethereum.Ahn and Kim (2021) agreed that emotional factors played a significant role in predicting Bitcoin trading volume and return volatility.Rubbaniy, Tee, Iren, and Abdennadher (2022) also supported the notion that investors' mood is linked to the volatility of the cryptomarket.

Social media
Empirical evidence has demonstrated that cryptocurrency pricing was significantly affected by online activities (see Table 9).Wikipedia views, which represented online information queries, had a positive and statistically significant effect on the Bitcoin price (Fig a-Talamanca & Patacca, 2020).Ciaian et al. (2016) also suggested that Wikipedia exercised a strong impact on the Bitcoin price.Growth in the volume of Google Trends or Google Search also led to high Bitcoin returns (Polasik et al., 2015).Aslanidis, Bariviera and L opez (2022) suggested a positive relationship between cryptocurrency returns and the attention received on Google Trends, particularly when measuring attention specific to the cryptomarket.Additionally, Panagiotidis et al. (2018) identified Google Search as the most important variable for explaining Bitcoin returns, and it was found to be a good predictor of cryptocurrency prices (Chuffart, 2022).This indicated that increased interest and search volume for cryptocurrencies on Google can be associated with higher cryptocurrency returns (Bakas et al., 2022).Increased investors' curiosity and attention imply that demand for Bitcoin will also likely increase (Kjaerland et al., 2018).Online factors, such as online activities, social media, Google Search and Wikipedia, have had a long-term positive relationship with the cryptocurrency price (Phillips & Gorse, 2018).However, it has also been reported that Bitcoin and Ethereum price movements were negatively affected by search volume obtained via Google Trends (Smuts, 2019).

Discussion
This study employs a systematic literature review to identify the influential factors of cryptocurrency pricing and to determine the major gaps for future research.This review included all peer-reviewed journal articles that met the selection criteria and were published before September 2022.The final analysis included a total of 88 articles, 56 articles that met the eligibility criteria and 32 articles from reference lists of the eligible articles.The earliest article was published in 2014, with most articles being published in 2022, indicating that the field of cryptocurrency pricing is still emerging.The overall upward trend in the number of published studies on cryptocurrency pricing reflects increasing interest and recognition of the importance of this research topic.Empirical cryptocurrency pricing studies focused on Bitcoin, suggesting that it remains the most popular and widely researched cryptocurrency in the market.As a pioneer and the first cryptocurrency, Bitcoin has received significant attention from researchers, investors and the public (Wang & Vergne, 2017).Future studies could explore factors that influence other cryptocurrencies, such as Dogecoin or Litecoin, to offer a comprehensive overview of cryptocurrency pricing.
The peer-reviewed articles on the influential factors of cryptocurrency pricing were published in 54 different journals.The majority of articles (27) were published in Finance Research Letters.The remaining 47 articles were distributed across journals from various disciplines and highlight the wide-ranging interest and multi-faceted nature of cryptocurrencies.Finance Research Letters presents as the leading journal in cryptocurrency pricing research.Thus, future studies may consider other high-quality journals to allow investors or policymakers to obtain a more comprehensive understanding of cryptocurrency pricing.Future studies could also research the connections between traditional finance and the cryptocurrency market to improve the depth of research.
The geographic analysis conducted in this review offered another layer of insight into the research on cryptocurrency pricing.A total of 88 studies were conducted in 18 different regions, with Europe accounting for 29 studies.Cryptocurrency pricing research appears to be more active in Europe than in other locations, suggesting significant academic interest in the region.Extending the geographic coverage by encouraging research to focus on developing countries and perhaps exploring the development of financial technologies and their effect on the cryptocurrency market could be useful for the field.
A total of 48 different research methods were applied across the research to analyze the determinants of cryptocurrency pricing.The most used model was the vector autoregression model ( 9), followed by the autoregressive distributed lag model (6), generalized autoregressive conditional heteroskedasticity (5), three-factor model (4), the fixed-effect model (3) and the wavelet coherence analysis (3).Ordinary least squares regression, vector error correlation, the asset pricing model, the cost of production model, fixed-effect analysis and the text analytic approach were applied twice each.Future studies could apply other methods or combine existing research methods in the construction of cryptocurrency pricing models to improve their predictions.
This review has revealed the factors that influence cryptocurrency pricing and has been classified into six categories: (i) fundamental factors, (ii) technological factors, (iii) economic Determinants of cryptocurrency pricing factors, (iv) market volatility, (v) investors' attributes and (vi) social media.Although studies have mentioned that cryptocurrency pricing can be explained by many factors, Bitcoin continues to be the most studied.Future studies could examine the impact of other coins on cryptocurrency pricing.As cryptocurrency is the result of financial innovation, future research could also consider the technological dimensions of cryptocurrency.This exploration might include whether it is more explicit and dynamic than traditional currency.The rationale for this focus is that cryptocurrency needs to continually update its underlying software to maintain its technological advantage (Wang & Vergne, 2017).
Cryptocurrency could be an alternative way to reshape the existing financial system.
Research could consider cryptocurrency connection with the existing financial market and examine the impact of economic policies on the cryptocurrency market.The role of financial technologies is evolving within existing financial systems.These technologies can improve efficiency and service quality but may also lead to new challenges for the financial market.
Research that examines the potential challenges faced by cryptocurrency pricing or value would be of value.The research selected for this study has provided evidence to suggest that investors' sentiment is a key factor influencing cryptocurrency pricing.Future studies could quantify these sentiment factors or examine the potential factors affecting investors' sentiment towards cryptocurrency.Although many determinants have been identified in this review, several important factors continue to be neglected in the literature, such as cultural and political factors, and the development of financial technologies.These research gaps are areas of interest to the field.

Implications
This systematic literature review identified factors influencing cryptocurrency pricing and highlighted major gaps in the research.The findings generated from this research offer important contributions to the literature and practitioners.

Theoretical implications
This study contributes to the cryptocurrency literature in several ways.Firstly, this research provides a comprehensive overview of the existing literature and categorizes the significant factors that influence cryptocurrency pricing.Within this field, there has been a lack of systematic reviews that may guide future research by identifying factors that may affect the determinants of cryptocurrency pricing.The review also highlights the varying research methods used to identify the determinants of cryptocurrency pricing.In total, 48 different research methods have been employed to analyze the determinants of cryptocurrency pricing.The most common research methods applied were the vector autoregression model and the autoregressive distributed lag model, with other types of models used in various studies.This study therefore informs future studies of the commonly used methods and theories that could be considered for theoretical frameworks to underpin cryptocurrency pricing research.
This review provides evidence that cryptocurrency can be considered an alternative currency that complements the existing financial industry.Prior studies have shown that cryptocurrency usage in transactions, its supply and price levels are consistent with monetary economics and the quantity theory of money (Wang & Vergne, 2017).Moreover, cryptocurrency offers a low transaction cost, decentralization and a peer-to-peer system (Kim et al., 2021).This makes it possible for users to use a cost-effective remittance system in developing countries where banking systems are underdeveloped or unsecure (Ciaian et al., 2016).Therefore, cryptocurrency has the potential to serve as a medium of exchange for the global economy (Ciaian et al., 2016).In addition, Kristoufek (2015) has stated that although the Bitcoin price was mainly driven by speculative opportunities due to its high volatility and decentralization, its unique asset-possessing property is that it is both a standard financial asset and a speculative asset.Jareño et al. (2020) also revealed a positive connection between Bitcoin and gold price returns during times of economic turmoil.Bitcoin was found to have the properties similar to gold in that it could serve as a financial haven during periods of high economic uncertainty.Kjaerland et al. (2018) suggested that Bitcoin price volatility could be explained by investment theories such as the greater fool theory and momentum theory.Therefore, it can be concluded that cryptocurrencies have the potential to complement the existing financial industry, with this information having significance for practical applications.

Practical implications
This research has implications for multiple stakeholders.Firstly, this study brings together the literature and synthesizes multiple elements of the cryptocurrency market.The systematic review of this literature adds a depth of understanding through a discussion of the determinants of cryptocurrency prices.This information is useful for investors and investment managers when making trading decisions in relation to the cryptocurrency market.A large number of Bitcoin users are considered to be young and inexperienced (Baur, Dimpfl, & Kuck, 2018) and are more likely to require potential indicators of cryptocurrency pricing to make appropriate investment decisions.Thus, investors will benefit from this review when seeking to diversify their portfolios with cryptocurrencies or by designing better trading strategies.The review may also benefit more experienced investors, such as investment managers.This study provides a consolidated discussion of the determinants of cryptocurrency prices and may assist investors to construct cryptocurrency price prediction models.Portfolio managers can effectively trace cryptocurrency price movements, thus avoiding large change events in cryptocurrency prices, which may have a significant effect on the risk and return of individual risky assets.
Secondly, the review has a series of policy implications.From the consolidated technological aspects, regulators may utilize cryptocurrency technologies to update their financial systems, thus being able to offer lower costs, higher efficiency and greater convenience for their consumers, as per their profiles and needs.Given the safe haven characteristics of cryptocurrencies, many investors are more likely to buy cryptocurrency to minimize financial risk during times of economic stress or crisis (Jareño et al., 2020).Thus, policymakers could monitor these financial activities or establish alternatives to avoid the depreciation of their currencies.The review also assists regulatory bodies in assessing the determinants of cryptocurrency returns as an alternative investment, thus enriching their knowledge (Gurrib, Kweh, Nourani, & Ting, 2019).It is well known that the cryptocurrency market is unregulated and highly speculative (Hameed & Farooq, 2017).If private cryptocurrencies widely enter the market as public forms of currency, this will likely encourage money laundering and financial crimes that will significantly affect monetary policy and financial stability (Baldan & Zen, 2020).Therefore, regulators have a requirement to understand the potential factors that would induce economic crisis, expressed as the influential factors of cryptocurrency pricing.The understanding of these factors may assist regulators to effectively formulate monetary policy in response to these challenges.
Thirdly, this review also has important implications for companies that consider cryptocurrency as a means of payment in cross-border transactions.This may especially be the case between countries without a coherent and reliable payment infrastructure.Cryptocurrency offers characteristics such as low transaction costs and decentralization and offers a peer-to-peer payment system.In addition, the information from this review may allow individuals to access international business when there is a lack of access to traditional financial institutions or when they have less access to credit from within the banking system.

Determinants of cryptocurrency pricing
Limitations of the study and future research Several limitations are acknowledged within this study.Firstly, this review only considered peer-reviewed articles.Future studies could consider other sources in the literature such as conference papers, government reports and theses to review a larger number of studies.
Secondly, this review used only three databases to collect the selected articles.Studies not written in English and published in other databases may provide further insights.Future research that draws on more databases and other relevant search items may provide a more comprehensive review.Thirdly, some relevant articles may have been missed given the arbitrary nature of inclusion and exclusion criteria in the keywords, title and abstract.Future research could adjust the search strategies, the intervals and reading sources to collect relevant studies.Studies that included the design of a measurement scale of the influential factors with statistical validation would also improve insights into the literature.Dr Tapan Sarker has more than 20 years of teaching and training, research, administrative and consulting experience.Within the industry, he has been Consultant for leading MNCs such as BHP Billiton, Rio Tinto and Mahindra and Mahindra Ltd, India.His interdisciplinary research expertise is in the areas of sustainable and green finance, public financial management, financing for the SDGs, business responses to climate change and circular economy.His research has been published in leading journals including Finance Research Letters, International Review of Economics and Finance, Australian Tax Forum, Global Finance Journal, Economic Modelling, among others.
For instructions on how to order reprints of this article, please visit our website: www.emeraldgrouppublishing.com/licensing/reprints.htm Or contact us for further details: permissions@emeraldinsight.com Figure 1.Flow chart of systematic literature review Figure 2. Number of articles published between 2014 and August 2022

Table 1 .
Article distribution by journal and date of publication Table created by the authors Table created by the authors Table Table created by the authors

Table 5 .
Technological factors Source(s): Table created by the authors Based on deep learning methods,

Table 6 .
Pogudin, Chakrabati, and Di Matteo (2019) (2020)showed that gold positively affected Bitcoin pricing.This finding was supported byCiaian et al. (2016)andPogudin, Chakrabati, and Di Matteo (2019)where it was found that gold and oil were positively correlated with the Bitcoin price.Panagiotidis et al. (2018) utilizing a LASSO framework, also supported that Bitcoin returns were positively affected by gold and oil.Nevertheless, Jareño et al. (2020) used the asymmetric nonlinear cointegration approach andCiaian et al. (2016)utilized the vector autoregressive model to reveal a negative relationship between oil price and the Bitcoin price.It was considered that as oil prices increase, available budgets (consumer and company) decrease, resulting in less expenditure on investment assets, including Bitcoin.Stock market.Many studies in Table

Table 7 .
Table created by the authors Market volatility emphasized the influential role of key individuals, such as Elon Musk, and social media tweets that led Table created by the authors Table created by the authors 50, 369-378.doi:10.30794/pausbed.1027845.intelligenceand artificial intelligence and has chaired several international conferences as well as delivering keynote speeches for various conferences.Her main research interests include artificial intelligence, emotional intelligence, service research, consumer psychology, consumer behavior, services and relationship marketing and gambling studies.Catherine Prentice is the corresponding author and can be contacted at: cathyjournalarticles@gmail.comSyed Shams has more than 15 years of corporate and academic leadership in various finance and academic roles.He is former Associate Head of Research at the School of Business.He is the guest editor of the Sustainability (Q1) journal.Shams has extensively published articles in prestigious finance journals relating to climate finance, mergers and acquisitions, especially concentrating on corporate climate finance disclosures, such as Economics and Finance, Accounting and Finance Journal, Australian Journal of Management, Pacific Basin Finance Journal, Journal of Contemporary Accounting and Economics, International Journal of Managerial Finance, Journal of Behavioral and Experimental Finance and International Review of Financial Analysis.