Impact of online customer reviews and deep learning on product innovation empirical study on mobile applications
Business Process Management Journal
ISSN: 1463-7154
Article publication date: 2 April 2021
Issue publication date: 12 October 2021
Abstract
Purpose
The customer enables online reviews, discusses product features and enhances the user's experiences in online activities. Users generated product innovation and product reviews effect as market competition. This research study explains deep learning, online reviews and product innovation empirical evidence used by mobile apps.
Design/methodology/approach
Online reviews and product innovation are very important for every organization and firms to achieve a competitive advantage in a large business environment. When the authors see past traditional history, customers are not involved in product creating and innovating processes. Due to new technology changes, online systems and web 2.0 increase this ability.
Findings
For this research purpose, the authors use different analytical software to measure the impact among variables. This study is established on primary data; this study collected data from online customers and its users. For data collection, the authors use some questionnaires, and these questions are filled from 200 respondents.
Research limitations/implications
This research study used data from the Google app store – Google product selling application – and gathered customers' online reviews. Research found that customers' online reviews and deep learning positively and significantly influence product innovation through networking technology. This research-based online mobile application and its research reviews found that organizations convert their own business online and effectively and efficiently enhance creditability.
Originality/value
This research study used data from the Google app store Google product selling application and gathered customers' online reviews. Research founded that customers' online reviews and deep learning are positively and significantly influence product innovation through networking technology. This research-based online mobile application and its research reviews found that organizations convert their own business online and effectively and efficiently enhance creditability.
Keywords
Acknowledgements
Project supported by the Natural Science Foundation of the Guizhou Higher Education Institutions of China (Grant No. [2018]152, No. [2017]239). Project supported by the Humanity and Social Science Foundation of the Guizhou Higher Education Institutions of China (Grant No. 2018qn46).
Citation
Zhao, H., Yang, Q. and Liu, Z. (2021), "Impact of online customer reviews and deep learning on product innovation empirical study on mobile applications", Business Process Management Journal, Vol. 27 No. 6, pp. 1912-1925. https://doi.org/10.1108/BPMJ-12-2020-0542
Publisher
:Emerald Publishing Limited
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