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Exploring the outcomes of the external revealing of knowledge: A case study in the craft beer industry

Gabriele Baima (Dipartimento di Management, Universita degli Studi di Torino, Turin, Italy)
Gabriele Santoro (Dipartimento di Management, Universita degli Studi di Torino, Turin, Italy)
Donatella Busso (Dipartimento di Management, Universita degli Studi di Torino, Turin, Italy)
Roberto Quaglia (ESCP, Paris, France)

Business Process Management Journal

ISSN: 1463-7154

Article publication date: 9 March 2020

Issue publication date: 7 September 2020

708

Abstract

Purpose

This paper explores the outcomes of the external revealing of knowledge. More specifically, we aim to understand how external revealing of knowledge can be seen as value creation in the craft beer industry.

Design/methodology/approach

A single-case study methodology is used to answer the research question “What are the outcomes of the external revealing of knowledge?”

Findings

The research highlights several dynamics and outcomes regarding the external revealing of knowledge, mainly connected to creating value for the industry, strengthening a firm's network, enhancing the culture of the territory, gaining access to knowledge, and guaranteeing market competitiveness.

Originality/value

A few studies have addressed a specific aspect of outbound open innovation, which involves free revealing of knowledge to external stakeholders. Previous works are mostly conceptual; thus, there is a lack of empirical studies about revealing strategies. This research empirically analyzes the outcomes of the external revealing of knowledge and, more generally, of an open innovation approach.

Keywords

Citation

Baima, G., Santoro, G., Busso, D. and Quaglia, R. (2020), "Exploring the outcomes of the external revealing of knowledge: A case study in the craft beer industry", Business Process Management Journal, Vol. 26 No. 5, pp. 1183-1201. https://doi.org/10.1108/BPMJ-03-2019-0138

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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