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Managing business model innovation: an innovative approach towards designing a digital ecosystem and multi-sided platform

Nino Bernd Hoch (Technical University of Cluj-Napoca, Cluj-Napoca, Romania)
Stelian Brad (Technical University of Cluj-Napoca, Cluj-Napoca, Romania)

Business Process Management Journal

ISSN: 1463-7154

Article publication date: 16 December 2020

Issue publication date: 5 March 2021

2474

Abstract

Purpose

This study aims to increase understanding regarding the transformation of traditional business models, integrating digital technologies. The significance of digitisation within business models has increased dramatically in recent years. Because of this, new knowledge on how to transform traditional business models into digital business models in a systematic way is needed. Digital technologies, embedded in previously non-digital goods, force companies to rethink their business models.

Design/methodology/approach

A design science research methodology was chosen for this study. A literature review and semi-structured interviews served as the theoretical foundation to integrate behavioural science into the design science process. From the design science perspective, an artefact is introduced to provide an architectural framework to manage business model innovation in a systematic way. The artefact's application is demonstrated through a case study conducted at a real company and evaluated afterwards by means of structured interviews with experts.

Findings

The authors propose a highly useable and valuable conceptual framework for systematic business model innovation. However, one limitation of the research is that it was conducted among construction professionals in Germany, and so the result might not hold true for other firms or industry branches.

Research limitations/implications

The research was conducted among construction professionals in Germany, and this acts as a limitation, as the result might not hold true for other firms or industry branches.

Originality/value

The purpose of this study is to provide managers with a framework for business model innovation, helping them systematically integrate digital technologies to create customer-added value. The proposed framework presents an innovative conceptual analysis of systematic business model innovation, which has not been addressed in prior studies.

Keywords

Citation

Hoch, N.B. and Brad, S. (2021), "Managing business model innovation: an innovative approach towards designing a digital ecosystem and multi-sided platform", Business Process Management Journal, Vol. 27 No. 2, pp. 415-438. https://doi.org/10.1108/BPMJ-01-2020-0017

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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