TY  - JOUR
AB  - Purpose This case study aims to outline the activities related to a project to create a foundation for the libraries’ social media activities and determine return on investment and value added for the efforts.Design/methodology/approach This case study describes the actions taken and the information tracked in establishing social media presence with recommendation for a sustainable program.Findings Social media adds value to libraries’ organizational personality, but it also incurs cost and effort that should be strategically managed.Originality/value This case study was conducted in the authors’ home institution.
VL  - 29
IS  - 1
SN  - 0888-045X
DO  - 10.1108/BL-10-2015-0020
UR  - https://doi.org/10.1108/BL-10-2015-0020
AU  - Crumpton Michael A.
AU  - White Philip B.
PY  - 2016
Y1  - 2016/01/01
TI  - Connecting real learning with social media ROI
T2  - The Bottom Line
PB  - Emerald Group Publishing Limited
SP  - 2
EP  - 11
Y2  - 2024/05/13
ER  -