Strengthening donor stewardship one month at a time
Abstract
Purpose
The purpose of this paper is to discuss Eastern Kentucky University (EKU) Libraries’ experience and success in the creation of a fundraising Communications Plan.
Design/methodology/approach
The paper is based on observational experiences at EKU Libraries over the course of two years, before and after the implementation of a Communications Plan.
Findings
Feedback from Friends of EKU Libraries advised that donors appreciate communications from EKU Libraries, especially on a monthly basis. As a result of implementing a Communications Plan, donations to EKU Libraries became more consistent throughout the year and increased in number.
Practical implications
EKU Libraries found that a meaningful Communications Plan can help strengthen the connection between an organization and its donors. As a result, the Plan will be refined annually and utilized for the foreseeable future.
Originality/value
This paper provides guidance for libraries and other organizations on the creation and implementation of a fundraising Communications Plan, based on the experience of EKU Libraries.
Keywords
Citation
Gardner, B.L. and Rhodus, K.Z. (2015), "Strengthening donor stewardship one month at a time", The Bottom Line, Vol. 28 No. 3, pp. 99-103. https://doi.org/10.1108/BL-06-2015-0009
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited