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Accounting for the cost of social media

Michael A. Crumpton (Jackson Library, University of North Carolina at Greensboro, Greensboro, North Carolina, USA)

The Bottom Line

ISSN: 0888-045X

Publication date: 4 November 2014

Abstract

Purpose

This paper aims to discuss the importance of identifying the cost associated with using social media for library marketing efforts, as well as assessing the effectiveness of social media activities.

Design/methodology/approach

This paper references articles and trends on this topic.

Findings

With an increase in use of social media activities within libraries, there is clear evidence that creating formal assessment practices and tracking expenditures provides an increase in effectiveness and efficiency of those activities.

Originality/value

This paper is written from the author’s own perceptions and actions taken on this topic.

Keywords

Citation

A. Crumpton, M. (2014), "Accounting for the cost of social media", The Bottom Line, Vol. 27 No. 3, pp. 96-100. https://doi.org/10.1108/BL-06-2014-0017

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited