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The impact of media on entrepreneurship participation: a cross-country panel data analysis

Muhammad Arshad (Lahore Business School, The University of Lahore, Lahore, Pakistan)
Sharjeel Saleem (Lyallpur Business School, Government College University Faisalabad, Faisalabad, Pakistan)
Rabeeya Raoof (Lahore Business School, University of Lahore – Defence Road Campus, Lahore, Pakistan)
Naheed Sultana (Lahore Business School, The University of Lahore, Lahore, Pakistan)

The Bottom Line

ISSN: 0888-045X

Article publication date: 10 June 2021

Issue publication date: 9 September 2021

294

Abstract

Purpose

Unlike the previous studies that examined the direct relationship between media attention on entrepreneurship (MAE) and entrepreneurship participation, this paper aims to examine the mediated link through entrepreneurial intention.

Design/methodology/approach

The cognitive theory of media provides the foundation for predictions that primary outcome of MAE is the entrepreneurial intention which in turn affects the different types of entrepreneurship participation (early-stage startup activities, new product development [NPD] activities and informal investment activities). The test of the hypothesized model relies on panel data for 2010–2015 on 40 developing and developed countries taken from the Global Entrepreneurship Monitor report of 2015.

Findings

MAE has an indirect effect on two types of entrepreneurship participation (early-stage startup activities and informal investment activities) via entrepreneurial intention, whereas there is no direct or indirect effect of MAE on NPD activities. The findings also suggest when the entrepreneurial intention is added as a mediator in the model; the direct effect of MAE on early-stage entrepreneurial activities becomes insignificant.

Originality/value

To the best of the authors’ knowledge, this is the first study in its nature which established the relationship between MAE and entrepreneurial intention. In addition, this study also explained the mediation mechanism between the relationship of MAE and entrepreneurship participation by using the panel data.

Keywords

Citation

Arshad, M., Saleem, S., Raoof, R. and Sultana, N. (2021), "The impact of media on entrepreneurship participation: a cross-country panel data analysis", The Bottom Line, Vol. 34 No. 2, pp. 124-142. https://doi.org/10.1108/BL-01-2020-0003

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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