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Linking perceived institutional force and environmental strategy: the moderating role of institutional incompleteness

Taiwen Feng (School of Economics and Management, Harbin Institute of Technology, Weihai, China)
Shasha Liu (School of Economics and Management, Harbin Institute of Technology, Weihai, China)
Qiansong Zhang (School of Economics and Management, Xi'an University of Posts and Telecommunications, Xi'an, China)

Baltic Journal of Management

ISSN: 1746-5265

Article publication date: 18 January 2022

Issue publication date: 12 May 2022

418

Abstract

Purpose

This study aims to examine the impact of perceived institutional force on environmental strategy, and the moderating role of institutional incompleteness.

Design/methodology/approach

This study tests hypotheses employing hierarchical regression model based on a survey of 317 Chinese manufacturers.

Findings

The results reveal that perceived business and social force have positive impacts on symbolic environmental strategy. Perceived social force has a positive impact on substantive environmental strategy and a negative impact on greenwashing. Further analysis suggests that perceived social force has a stronger effect on substantive environmental strategy than perceived business force. Moreover, institutional incompleteness strengthens the impact of perceived business force on substantive environmental strategy, and the impact of perceived social force on symbolic and substantive environmental strategy.

Originality/value

This study establishes a framework integrating distinct types of perceived institutional force and environmental strategy and provides a new perspective on measuring greenwashing to extend environmental strategy literature.

Keywords

Acknowledgements

This work was partially supported by the National Natural Science Foundation of China (72172040, 71702148 and 71732006), Taishan Scholar Project of Shandong Province (tsqn201909154), and Science and Technology Program for Innovation of Shandong Universities (2020RWG003).

Citation

Feng, T., Liu, S. and Zhang, Q. (2022), "Linking perceived institutional force and environmental strategy: the moderating role of institutional incompleteness", Baltic Journal of Management, Vol. 17 No. 3, pp. 392-412. https://doi.org/10.1108/BJM-06-2021-0221

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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