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Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis: evidence from Indian MSMEs

Vimal Kumar (Department of Information Management, Chaoyang University of Technology, Taichung, Taiwan)
Pratima Verma (Department of Strategic Management, Indian Institute of Management Kozhikode, Kozhikode, India)
Ankesh Mittal (Department of Mechanical Engineering, Asra College of Engineering and Technology, Bhawanigarh, India)
Juan Alfredo Tuesta Panduro (Departamento de Humanidades, Universidad Privada del Norte, Trujillo, Peru)
Sumanjeet Singh (Department of Commerce, Ramjas College, University of Delhi, New Delhi, India)
Minakshi Paliwal (Department of Commerce, Daulat Ram College, University of Delhi, New Delhi, India)
Nagendra Kumar Sharma (Department of Management Studies, Graphic Era Deemed to be University, Dehradun, India)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 8 June 2022

Issue publication date: 6 July 2023

878

Abstract

Purpose

This study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and medium enterprises (MSMEs).

Design/methodology/approach

A total of 393 responses from Indian small and mid-size enterprises (SMEs) were collected for the final analysis. The study presents the partial least-squares structural equation modeling with the Chi-square test and descriptive analysis as a methodology based on numerous independent variables and one dependent variable.

Findings

The findings indicate that ICT adoption during and following the COVID-19 pandemic is constant in nature of the enterprise. Moreover, the results indicate that different adoption of ICT factors influence on perceived benefits of organizational performance of Indian MSMEs that lent good support except for the regulatory framework.

Research limitations/implications

The implications of the current research help Indian MSMEs to take investment decisions in various technologies that help the organization. Furthermore, managers and practitioners help the organization in deciding which technology adoption factors are more critical to the betterment of the organization.

Originality/value

The study found certain ICT adoption factors that have a significant role in organizational performance in Indian MSMEs. Moreover, during COVID-19, investigate ICTs' role as a business strategy.

Keywords

Acknowledgements

The authors would like to thank the two anonymous reviewers, Associate Editor, and Editor-in-Chief for their valuable comments and suggestions that helped to improve the manuscript.

Funding: The authors received no financial support for the research, authorship and/or publication of this article.

Declaration of conflicting interests: The authors declared no potential conflicts of interest with respect to the research, authorship and/or publication of this article.

Citation

Kumar, V., Verma, P., Mittal, A., Tuesta Panduro, J.A., Singh, S., Paliwal, M. and Sharma, N.K. (2023), "Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis: evidence from Indian MSMEs", Benchmarking: An International Journal, Vol. 30 No. 6, pp. 1850-1883. https://doi.org/10.1108/BIJ-11-2021-0685

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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