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The effect of total quality management-enabling factors on corporate social responsibility and business performance: evidence from Vietnamese coffee firms

Manh-Hoang Do (Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan) (Faculty of Economics, Tay Nguyen University, Buon Ma Thuot, Viet Nam)
Yung-Fu Huang (Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan)
Thi-Nga Do (Faculty of Economics, Tay Nguyen University, Buon Ma Thuot, Viet Nam)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 27 November 2020

Issue publication date: 23 April 2021

562

Abstract

Purpose

This article aims to evaluate total quality management (TQM)-enabling factors' impact on corporate social responsibility (CSR) activities and business performance through evidence from Vietnamese coffee firms.

Design/methodology/approach

Based on collecting data via in-depth face-to-face interviews with employees, who are working in the Vietnamese coffee companies. The partial least squares structural equation modeling (PLS-SEM) approach has been employed to investigate the relationship among the TQM-enabling factors, corporate social performance (CSP) and business performance.

Findings

A total of 13 TQM-enabling factors have been identified and divided into two categories, namely human and functional. The statistical results revealed a positive signal to remarkably enhance CSP and business performance by adopting those TQM-enabling factors into Vietnamese coffee firms.

Research limitations/implications

The framework model of this research should be evaluated in different contexts worldwide or in another sector that can further identify the TQM-enabling factor and the correlation among these constructs.

Practical implications

This article provides top managers of Vietnamese coffee firms with knowledge of TQM-enabling factors that may enable them to meet superior performance, including CSP, finance and reputation.

Originality/value

This is a unique study to employ the approach into the Vietnamese coffee industry context up-to-date, which is one of the essential sectors affecting Vietnam's sustainable development.

Keywords

Acknowledgements

The authors acknowledge the chief editor and the reviewers for their valuable comments to improve the manuscript.

Citation

Do, M.-H., Huang, Y.-F. and Do, T.-N. (2021), "The effect of total quality management-enabling factors on corporate social responsibility and business performance: evidence from Vietnamese coffee firms", Benchmarking: An International Journal, Vol. 28 No. 4, pp. 1296-1318. https://doi.org/10.1108/BIJ-09-2020-0469

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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