To read the full version of this content please select one of the options below:

Effect of supply chain management practices on customer development and start-up performance

Mawuli Amedofu (KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana)
David Asamoah (KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana)
Benjamin Agyei-Owusu (KNUST School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 9 July 2019

Issue publication date: 13 September 2019

Abstract

Purpose

The number of entrepreneurial start-ups operating in developing countries has grown tremendously in recent years. However, research suggests that most start-ups in developing countries fail shortly after becoming operational. The purpose of this paper explores how supply chain management (SCM) practices may enhance the performance of start-ups in developing countries.

Design/methodology/approach

The study develops and empirically tests a research model which explores the effect of SCM practices on customer development and start-up performance. A survey of 300 start-ups operating in Ghana was conducted, with 72 usable responses obtained. The research model was analyzed using partial least squares structural equation modeling.

Findings

The results confirmed the positive impact of SCM practices on customer development and start-up performance. Customer development was also found to positively impact start-up performance. Additionally, a partial mediation role of customer development on relationship between SCM practices and start-up performance was observed.

Originality/value

To the best of the researchers’ knowledge, this is the first study that empirically explores the effects of SCM practices on the performance of start-ups. This is also the first study that examines the effect of SCM practices on customer development to the best of the researchers’ knowledge.

Keywords

Citation

Amedofu, M., Asamoah, D. and Agyei-Owusu, B. (2019), "Effect of supply chain management practices on customer development and start-up performance", Benchmarking: An International Journal, Vol. 26 No. 7, pp. 2267-2285. https://doi.org/10.1108/BIJ-08-2018-0230

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited