The purpose of this paper is to investigate the differences and relations between Italy and Egypt and to identify main risks and opportunities for Italian firms that aim to operate in Egypt.
The paper presents a qualitative analysis realized through some semi-structured questionnaire and a case study.
High cultural difference, legal uncertainty and administrative instability are main problems in internationalization process of Italian firms in Egypt. Despite these problems, Italian firms still invest in Egypt because of economic opportunities and possible interactions.
While interest towards Southern Mediterranean countries is increasing, there is little written on this topic. This article aims to fill the gap in literature on internationalization in emerging markets.
Caiazza, R. (2014), "Identifying international market opportunities: the case of Italian companies in Egypt", Benchmarking: An International Journal, Vol. 21 No. 4, pp. 665-674. https://doi.org/10.1108/BIJ-08-2012-0051Download as .RIS
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