Review of business intelligence through data analysis
Abstract
Purpose
The purpose of this paper is to explore the role of business intelligence (BI) in a consulting company. The authors propose to analyze quality through data analysis and efficiency under different business contexts. The best processes and tools in data mining are also explored.
Design/methodology/approach
Management perspectives of data analysis from Florilla Consulting Company are collected using an inductive research approach. Based on a large sample of qualitative data, cost-and-benefit analysis is used to assess the BI technologies as a strategic necessity to Florilla Consulting Company.
Findings
Findings classify the best processes and tools of data analysis under different business scenarios. The authors also propose a revised process and tools for Florilla Consulting Company to be further evaluated by future research.
Practical implications
The insights offered in this paper derives authentic value for any consulting company that is interested to benefit from the opportunities bought by the BI technologies. Quality management also gets a new dimension when technology is integrated into business.
Originality/value
This study has challenged the way quality is managed in Florilla Consulting Company. The connection of BI to quality management is explored via an empirical study of a consulting company by linking theory with practice.
Keywords
Acknowledgements
The authors of this study would like to heartily thank the anonymous reviewers for their constructive comments. The authors would like to also gratify the research funding provided by Florilla Consulting Company. The in-depth discussions, as part of data collection, were enabled by the insights of the personnel working in the company. Special thanks to the senior advisors and product owners. This study is based on the thesis work done by Peng Gong for Florilla Consulting Company.Conflict of interest declaration. The authors received research funding from Florilla Consulting Company. This study is based upon the thesis work done by Peng Gong for Florilla Consulting Group.
Citation
Selene Xia, B. and Gong, P. (2014), "Review of business intelligence through data analysis", Benchmarking: An International Journal, Vol. 21 No. 2, pp. 300-311. https://doi.org/10.1108/BIJ-08-2012-0050
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited