TY - JOUR AB - Purpose The move toward e-health care in various countries is envisaged to reduce the cost of provision of health care, improve the quality of care and reduce medical errors. The most significant problem is the protection of patients’ data privacy. If the patients are reluctant or refuse to participate in health care system due to lack of privacy laws and regulations, the benefit of the full-fledged e-health care system cannot be materialized. The purpose of this paper is to investigate the available e-health data privacy protection laws and the perception of the people using the e-health care facilities.Design/methodology/approach The researchers used content analysis to analyze the availability and comprehensive nature of the laws and regulations. The researchers also used survey method. Participants in the study comprised of health care professionals (n=46) and health care users (n=187) who are based in the Dubai, United Arab Emirates. The researchers applied descriptive statistics mechanisms and correlational analysis to analyze the data in the survey.Findings The content analysis revealed that the available health data protection laws are limited in scope. The survey results, however, showed that the respondents felt that they could trust the e-health services systems offered in the UAE as the data collected is protected, the rights are not violated. The research also revealed that there was no significance difference between the nationality and the privacy data statements. All the nationality agreed that there is protection in place for the protection of e-health data. There was no significance difference between the demographic data sets and the many data protection principles.Originality/value The findings on the users’ perception could help to evaluate the success in realizing current strategies and an action plan of benchmarking could be introduced. VL - 25 IS - 6 SN - 1463-5771 DO - 10.1108/BIJ-06-2017-0133 UR - https://doi.org/10.1108/BIJ-06-2017-0133 AU - Sarabdeen Jawahitha AU - Moonesar Immanuel Azaad PY - 2018 Y1 - 2018/01/01 TI - Privacy protection laws and public perception of data privacy: The case of Dubai e-health care services T2 - Benchmarking: An International Journal PB - Emerald Publishing Limited SP - 1883 EP - 1902 Y2 - 2024/09/26 ER -