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Survey of reverse logistics practices in manufacturing industries: an Indian context

V Ravi (Department of Humanities, Indian Instititute of Space Science and Technology, Trivandrum, India)
Ravi Shankar (Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 6 July 2015

3377

Abstract

Purpose

The purpose of this paper is to investigate the current status of reverse logistics practices used on four sectors of Indian manufacturing industry, namely, auto, paper, food and beverage processing, and electronics.

Design/methodology/approach

A nationwide questionnaire-based survey has been used to assess reverse logistics practices in Indian context.

Findings

It was seen from the survey that Indian companies considered implementing reverse logistics programs in their organization as a strategic-level decision. Volume of products entering the return stream is a key driver of reverse logistics activities. One of the important observations of this research is that Indian companies have primarily adopted reverse logistics due to the economic benefits associated with them.

Research limitations/implications

The results reported in this research are the bird’s eye view of reverse logistics practices in the Indian context only. The low level of questionnaire responses is also one of the limitations of this study. Numerical data related to companies could not be reported in this research as companies were reluctant in giving sensitive data.

Practical implications

The present research would be useful for benchmarking professionals/managers for understanding strategic, tactical and operational-level issues of reverse logistics with respect to Indian context. Also, logistics managers can evolve suitable strategies for successful implementation of reverse logistics programs.

Originality/value

The literature review indicates that only a few frameworks available give a holistic perspective of the current status of reverse logistics operations in an Indian context. This research is an attempt in this regard.

Keywords

Acknowledgements

The authors are thankful to the anonymous referees for their constructive comments and valuable suggestions for the improvement of the paper over its earlier version.

Citation

Ravi, V. and Shankar, R. (2015), "Survey of reverse logistics practices in manufacturing industries: an Indian context", Benchmarking: An International Journal, Vol. 22 No. 5, pp. 874-899. https://doi.org/10.1108/BIJ-06-2013-0066

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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