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Adoption of artificial intelligence (AI) for talent acquisition in IT/ITeS organizations

Rajasshrie Pillai (Department of Management, Pune Institute of Business Management, Pune, India)
Brijesh Sivathanu (Department of Management, Sri Balaji University, Pune, India)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 17 August 2020

Issue publication date: 9 November 2020

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Abstract

Purpose

Human resource managers are adopting AI technology for conducting various tasks of human resource management, starting from manpower planning till employee exit. AI technology is prominently used for talent acquisition in organizations. This research investigates the adoption of AI technology for talent acquisition.

Design/methodology/approach

This study employs Technology-Organization-Environment (TOE) and Task-Technology-Fit (TTF) framework and proposes a model to explore the adoption of AI technology for talent acquisition. The survey was conducted among the 562 human resource managers and talent acquisition managers with a structured questionnaire. The analysis of data was completed using PLS-SEM.

Findings

This research reveals that cost-effectiveness, relative advantage, top management support, HR readiness, competitive pressure and support from AI vendors positively affect AI technology adoption for talent acquisition. Security and privacy issues negatively influence the adoption of AI technology. It is found that task and technology characteristics influence the task technology fit of AI technology for talent acquisition. Adoption and task technology fit of AI technology influence the actual usage of AI technology for talent acquisition. It is revealed that stickiness to traditional talent acquisition methods negatively moderates the association between adoption and actual usage of AI technology for talent acquisition. The proposed model was empirically validated and revealed the predictors of adoption and actual usage of AI technology for talent acquisition.

Practical implications

This paper provides the predictors of the adoption of AI technology for talent acquisition, which is emerging extensively in the human resource domain. It provides vital insights to the human resource managers to benchmark AI technology required for talent acquisition. Marketers can develop their marketing plan considering the factors of adoption. It would help designers to understand the factors of adoption and design the AI technology algorithms and applications for talent acquisition. It contributes to advance the literature of technology adoption by interweaving it with the human resource domain literature on talent acquisition.

Originality/value

This research uniquely validates the model for the adoption of AI technology for talent acquisition using the TOE and TTF framework. It reveals the factors influencing the adoption and actual usage of AI technology for talent acquisition.

Keywords

Citation

Pillai, R. and Sivathanu, B. (2020), "Adoption of artificial intelligence (AI) for talent acquisition in IT/ITeS organizations", Benchmarking: An International Journal, Vol. 27 No. 9, pp. 2599-2629. https://doi.org/10.1108/BIJ-04-2020-0186

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited